No abstract

Liangshan Prefecture, located in Sichuan Province in Southwest China, is the largest inhabited area of the Yi ethnic group and is also known as a contiguous impoverished area in the country. Therefore, poverty needs to be addressed through rural revitalization. The purpose of this study is to explore the strategic objectives and achievements of rural revitalization in Liangshan Yi Area through the construction of demonstration villages, to explore the current situation and problems of cultural and creative tourism development, and to provide Suggestions for improvement through literature collection and empirical investigation. The research finds that the problems of cultural and creative tourism development in the case model village include the strengthening of infrastructure construction, the adjustment and upgrading of industrial structure, the lack of downward publicity and external publicity, and the low cognition and acceptance of cultural and creative tourism. Finally, this study suggests that to develop cultural and creative tourism in the model village, the government must make relevant improvements, such as strengthening policy support, actively promoting and guiding the development of cultural and creative tourism in the model village, and increase the link with colleges and universities. For the demonstration villages, this study suggests that the professional quality of cultural and creative tourism of village leaders, the establishment of cultural and tourism seed teachers, and the establishment of village organization and manpower training should be improved.

No abstract

With the advance of digital technology and Internet technology, the popularity of mobile phones and computers and other terminal equipment, more and more people use the Internet to send and receive information on social media. They’ve engaged in marketing activities and made new media marketing to be the public focus. Among them, a charged knowledge platform (CKP) was introduced as the payment mechanism and got some feedback in the revenue channel through the sharing and knowledge transferred on the internet. However, what is the nature of charged knowledge platform marketing? What do we need to be aware of when engaging in marketing activities through a charged knowledge platform? Related research is lacking, and both new media marketing theory and practice are needed to clarify within these issues. Accordingly, the purpose of this study is to verify the nature and related issues of charged knowledge platform marketing, and to provide relevant suggestions. This study searches for relevant information and data through literature retrieval and uses inductive methods to organize and interpret it. From the aspect of encyclopedic platform, the results show that the main problems of charged knowledge platform marketing are distributed in the three main orientations of platform operation technology, term content and user management and interaction. If enterprises can adopt internal training, external employment and outsourcing methods, reasonable and orderly and efficient solution to professional manpower problems, charged knowledge platform is worthy of enterprises to enhance visibility and image, precision marketing and towards sustainable development of a good helper. According to this, it is suggested that future research should gradually explore the measures and willingness of charged knowledge platform to solve the problems of manpower.

This study aims to investigate smart tourism behavior in wine cultural event, and used valid survey data of 419 tourists in wine cultural event held at Yibin and tested proposed hypotheses undertaken ANOVA. The results showed that the impacts of smart tools on satisfaction, word-of-mouth(WOM), novelty and tourism inertia differed significantly and the impacts of smart tools on the relationships between latent variables differed significantly. This study provided theoretical and practical significance for the development of smart wine tourism.