Smartphone Adoption: Design of Factors Within the Framework of Theory of Consumption Values

Petrovcikova, Katarina; Sudzina, František

doi:10.1007/978-3-319-76288-3_4

Cited by 4 publications

(3 citation statements)

References 5 publications

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“…The prior research discussed the significance of functional value in predicting the behavioral intentions and use behavior of new-age technology products and services [16], [31], [32]. Functional value is conjoint of perceived utility consumer derives from different attributes of a product or service and is characterized as perceived utilitarian value or simply perceived usefulness [15], [33].…”

Section: Perceived Usefulness (Functional Value)mentioning

confidence: 99%

“…Extant research has suggested that epistemic value, i.e., consumers desire to explore new technologies and learn new practices significantly influences the use of new technology such as mobile apps, virtual products in online games, hyped technology artefacts, etc. [16], [32], [38]. Consumers derive epistemic value by using products having the ability to arouse curiosity or offer a pleasurable experience because of unique attributes [15].…”

Section: Perceived Playfulness (Epistemic Value)mentioning

confidence: 99%

“…as an important conditional value that consumers seek while using the product [45]. [32] also adopt convenience as a measure of conditional value and postulates that ability to push location-based data over a smartphone is an important condition to make location-based services more useful. In the context of voice-assistants, the location of the user may influence the decision to use the voice-assistant.…”

Section: Convenience (Conditional Value)mentioning

confidence: 99%

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Why Do People Use Artificial Intelligence (AI)-Enabled Voice Assistants?

Malodia

Islam

Kaur³

et al. 2024

IEEE Trans. Eng. Manage.

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Artificial Intelligence (AI)-enabled voice-assistants such as Alexa and Siri are increasingly replacing the search engines since the consumers are actively using them for accomplishing a variety of their day-to-day tasks.Technology providers as well as marketers increasingly focus on leveraging the use of voice assistants to engage their customers and offer them more personalized value propositions. The study examines the different consumption values associated with the use of voice-assistants. Based on a theoretical framework rooted in the "Theory of Consumption Values" (TCV), we undertake a mixed-method research approach that comprises interviews with experts (n = 5) and consumers (n = 30) and a cross-sectional survey with active users of voiceassistants (n = 371). Five consumption values were considered namely social identity, convenience, personification, perceived usefulness and perceived playfulness. In addition to this, two types of usage of voice assistants namely information search and task function were considered. Our findings contextualize and extend the TCV framework using voice-assistants technology and get empirical support showing that the consumption values are interrelated. We find that social identity and personification has a strong positive association with both usefulness and playfulness. Furthermore, usefulness and playfulness shared positive association with information search and task function. In addition to this, trust and frequency of use significantly (positive) moderated the association between usefulness and usage of voice assistants. The technology providers and marketers find the research outcome useful to developing various voice-enabled applications and services to enhance the consumer experience and engagement.

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