SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance

Falahat, Mohammad; Ramayah, T.; Soto‐Acosta, Pedro; Lee, Yan-Yin

doi:10.1016/j.techfore.2020.119908

Cited by 224 publications

(229 citation statements)

References 44 publications

Supporting

Mentioning

200

Contrasting

Unclassified

Order By: Relevance

“…Additionally, and in line with our findings, social and business networks also have been found as contributory factors (Presutti and Odorici, 2019). Other sources include attributes associated with innovation and organisational capability (Falahat et al, 2020). Our evidence suggests that the former is less important than the latter, with our respondents highlighting customer service as a key capability, where we argue that this is the basis of their competitive strategy.…”

Section: Smes Practice Dimensions and Competitive Positioningsupporting

confidence: 87%

Competitive Strategy as Practice: Obtaining Differential Advantage in the SME

Ardley¹,

Naikar²

2021

OJBM

View full text Add to dashboard Cite

Section: Smes Practice Dimensions and Competitive Positioningsupporting

confidence: 87%

Competitive Strategy as Practice: Obtaining Differential Advantage in the SME

Ardley¹,

Naikar²

2021

OJBM

View full text Add to dashboard Cite

“…SMEs are essentially constituted with a dynamic and flexible organizational structure [6]. Therefore, they have chosen to modify their business management system to survive the vicissitudes of the new modernity, and have quickly prepared their staff in information technology and digital marketing [7][8][9]. This facilitated SMEs' participation in the digital market, and they have been recovering their economic income [8].…”

Section: Introductionmentioning

confidence: 99%

Stimulating Components for Business Development in Latin American SMEs

González-Díaz

Becerra-Pérez

2021

Advances in Intelligent Systems and Computing

View full text Add to dashboard Cite

This study aims to analyze the stimulating components for business development in Latin American SMEs (case: Colombia).For this purpose, the unit of analysis was the companies listed in the Legiscomex database (trade intelligence) as of December 31, 2019, which integrates the national databases of companies registered and validated by the National Tax and Customs Administration the Confederation of Chambers of Commerce of Colombia. For this exercise of the impact of the four components of business development, 100,000 iterations were defined (Monte Carlo method), which represents a large amount of random data on the information parameters collected and accumulated to estimate a probability distribution of the success that the companies would have in real life, having as input the specific information of financial management,knowledge management, innovation processes and marketing. The results reflect that business development is influenced by four components in the following proportion: Financial Management (30%), Knowledge Management (25%), Innovation Processes (25%) and Marketing (20%).

show abstract

“…Thus, herbal community should also have better marketing practices to enhance product success. As better marketing practices has positive role in product success or performance which is shown in previous studies (Falahat, Ramayah, Soto-Acosta, & Lee, 2020;Souder & Song, 1997).…”

Section: Marketing Practices and Product Successmentioning

confidence: 58%

Effect on Product Innovation and Marketing in Herbal City Community

Siraphatthada¹,

Thitivesa²,

Rattanabunsakul³

2020

RWE

View full text Add to dashboard Cite

Number of studies has carried out the research studies on product success among various industries. However, the product success is not discussed in respect to the herbal city community. Therefore, to fill this research gap, objective of this study is to investigate the role of product innovation and marketing practices in product success of herbal city community. Population of the study is herbal companies of Thailand. Data were collected from the herbal companies in Thailand. Employees of herbal companies were selected as the respondents. Data shows that both product innovation and marketing practices has significant role to enhance product success. Increase in product innovation and marketing practices increases the product success. Product innovation and marketing practices effect positively on customer retention and marketing practices respectively which causes to increase product success.

show abstract

SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance

Cited by 224 publications

References 44 publications

Competitive Strategy as Practice: Obtaining Differential Advantage in the SME

Competitive Strategy as Practice: Obtaining Differential Advantage in the SME

Stimulating Components for Business Development in Latin American SMEs

Effect on Product Innovation and Marketing in Herbal City Community

Contact Info

Product

Resources

About