Smoking-cessation acceptance via mobile health

Ali, Rahib; Zhang, Ziqiong; Soomro, Muhammad Bux

doi:10.3233/hsm-180380

Cited by 2 publications

(1 citation statement)

References 58 publications

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“…It is well-established that smoking is an addiction, overcoming addiction and adoption of preventive health behaviour can be extremely challenging, especially during a pandemic. Promotion of smoking cessation requires programmes and interventions that are beyond simply spreading information about the risks (Ali et al, 2019;Van den Broucke, 2020). Our research empirically highlights, firstly, people's perceived vulnerability and, secondly, by measuring dispositional optimism, it explains one of the reasons that may inhibit the intention to adopt preventive health behaviour.…”

Section: Introductionmentioning

confidence: 92%

Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising

Kapoor

Singhal

2021

JSOCM

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Purpose High dispositional optimism is often associated with people engaging in behaviour that has adverse effects on their health such as smoking. This study aims to investigate people’s intention to adopt preventive health behaviour by observing the effectiveness of anti-smoking ads during the ongoing coronavirus (COVID-19) pandemic. Design/methodology/approach Two studies have been carried out, first with a UK sample and second with the US sample. The studies examined the effectiveness of anti-smoking ad (appeal: high fear vs low fear), smoking behaviour elicited perception of vulnerability to COVID-19 and dispositional optimism on lowering people’s urge to smoke. Findings The study findings revealed a high fear appeal ad is more effective in lowering people’s urge to smoke. However, this association is significantly mediated by perception of vulnerability to COVID-19. Further, high dispositional optimism was found to moderate the effect of the anti-smoking ad on the perception of vulnerability to COVID-19, although a comparatively smaller effect was observed for the UK sample. Finally, high dispositional optimism significantly moderated the mediation of vulnerability to COVID-19 on lower urge to smoke only for the US sample. Originality/value The study highlights a need for a greater collaborative effort by the public, government, firms in the business of nicotine replacement solutions, socially responsible cigarette and tobacco manufacturing firms and health agencies that may lead to increased preventive health behaviour during the ongoing pandemic.

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Section: Introductionmentioning

confidence: 92%

Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising

Kapoor

Singhal

2021

JSOCM

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Tobacco control via quick response code and mobile health technologies: Empirical-evidence of the health belief model theory

Ali

Zhang

Soomro

et al. 2020

HSM

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BACKGROUND: Among the 1.1 billion global smokers about 80% of them live in developing countries, and nearly 7 million of those smokers will die by 2030, including 2 million-plus in China alone. China produces and consumes about one-third of global tobacco products, which affects nearly 80% of China's total population. Currently, largely-applied programs can aid in saving millions of Chinese citizens from tobacco menaces. Two of such programs are the WHO MPOWER and FCTC programs on tobacco control. OBJECTIVE: This study proposes the assimilation and conjoint uses of quick response code (QRC) and mobile health (mHealth) technologies to aid smokers in cessation by improving their health beliefs. The study is also viable to estimate the likelihood that smokers will cut/quit smoking due to their changes in health beliefs. METHODS: Since digital technologies play a crucial role in health-care education, ergo, we programmed anti-tobacco QR codes and mHealth application, the conjoint uses of both these two tools aim to improve smokers' comprehension of tobacco perils and assist them to overcome their perceived barriers related to cessation and attain the perceived benefits of quitting. The health belief model theory was adopted and 600 English-speaking students were recruited as a convenient sample of participants in this study. RESULTS:The obtained results suggest that both printing the proposed anti-tobacco codes on cigarette packaging and adoption of mHealth can assist experts in improving the health beliefs of smokers towards smoking-cessation acceptance. CONCLUSION: This study will aid experts as technology compliance in accordance with the WHO MPOWER and FCTC programs on tobacco control in China.

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Smoking-cessation acceptance via mobile health

Cited by 2 publications

References 58 publications

Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising

Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising

Tobacco control via quick response code and mobile health technologies: Empirical-evidence of the health belief model theory

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