So Much Social Media, So Little Time: Using Student Feedback to Guide Academic Library Social Media Strategy

Brookbank, Elizabeth

doi:10.1080/1941126x.2015.1092344

Cited by 34 publications

(35 citation statements)

References 17 publications

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“…Library employees should also be actively involved in the planning and budgeting of the strategy and provided with training opportunities to improve their social media marketing skills (AlAwadhi and Al-Daihani, 2019). And as the social media landscape is constantly evolving and user online interaction patterns change, libraries' social media strategies should be evaluated and readjusted on a regular basis (Brookbank, 2015), to ensure not only the retention but also the expansion of their user base. Moreover, the enforced social distancing further stressed the need for libraries to modernize their information technology infrastructure and reexamine their collection development budget to allocate more funds on electronic resources.…”

Section: Summary and Implicationsmentioning

confidence: 99%

COVID-19 and library social media use

Koulouris

Vraimaki

Koloniari

2020

RSR

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Purpose The study aims to explore Greek libraries’ social media presence and library operation and social media use during the coronavirus disease 2019 (COVID-19) lockdown. Design/methodology/approach Primary data were collected via an online questionnaire that was distributed to the Greek libraries. The final sample comprised 189 libraries of all types with the exception of school libraries. Findings Results indicated that Facebook is the most widely used platform, while social media are mainly used for sharing announcements about library operations and for the promotion of events. During the COVID-19 lockdown, libraries responded quickly to the new circumstances by taking many of their services online. However, they did not fully use social media for service provision but rather used social media as a static communication channel. Only a few of the libraries grasped the opportunity to highlight their role in the promotion of public health by providing timely and reliable information. Practical implications Library leaders who are looking to harness the power of social media for service promotion and outreach should build a strategy that takes platform popularity, current social media trends, patron preferences and the specific promotional objectives of their library into consideration. Originality/value To the best of the authors’ knowledge, the current research is the first which attempts to explore the social media presence of Greek libraries of all types and changes made to library operations and social media use in response to the COVID-19 lockdown.

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Section: Summary and Implicationsmentioning

confidence: 99%

COVID-19 and library social media use

Koulouris

Vraimaki

Koloniari

2020

RSR

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“…In addition to the author's recommendations for encouraging audience interaction, Cromity also explained the importance of social media in providing information in emergency situations or journal or website outages. Brookbank (2015) argued that the adoption of a social media strategy must be based on local needs and that the choice of social media platforms needs to be reassessed regularly so that a library's online presence does not become stagnant or irrelevant. Brookbank's recommendations came as a result of a Western Oregon University survey, in which students were asked how they wanted to receive library information and what type of information they wanted to receive.…”

Section: Literature Reviewmentioning

confidence: 99%

Effective Social Media Strategies for Business Libraries

Groenendyk¹,

Bélizaire²

2019

Ticker: The Academic Business Librarianship Review

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Established in 1907, HEC Montréal is one of the oldest business and management schools in North America offering undergraduate programs in French, English, and Spanish. With its 9,959 undergraduates, 3,175 graduate students, and 756 faculty members and lecturers, HEC Montréal is the only business school in North America to be certified by the Association to Advance Collegiate Schools of Business, the European Quality Improvement System, and the Association of MBAs-a status referred to as triple accreditation. The school is recognized as being an institution at the

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“…Some of the literature on the topic goes beyond descriptions of using Instagram to address how libraries determined that Instagram would be a good place for student engagement. Burgert et al (2014) Brookbank (2015) reports on the results of a survey asking students about their social media preferences, finding that students were using Instagram and wished to see the libraries use it as well.…”

Section: Library Hi Tech Newsmentioning

confidence: 99%

Getting acquainted with social networks and apps: Instagram’s instant appeal

Anderson

2016

LHTN

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Purpose The rise in the popularity of smartphone apps is hard to ignore. People are accessing information and connecting through social media on their smartphones at increasing rates. Design/methodology/approach This paper is a literature review. Findings Almost half of the total digital media time spent by US adults is spent on smartphone apps. Smartphone apps account for two-thirds of all growth in digital media engagement in the past two years, and those users spend the most time using social networking apps. Originality/value Photo apps were found to have some of the highest engagement in users, and the photo app Instagram is the second most used mobile app among US adults in the age group of 18-34 years.

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So Much Social Media, So Little Time: Using Student Feedback to Guide Academic Library Social Media Strategy

Cited by 34 publications

References 17 publications

COVID-19 and library social media use

COVID-19 and library social media use

Effective Social Media Strategies for Business Libraries

Getting acquainted with social networks and apps: Instagram’s instant appeal

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