Social Accountability and Responsibility in Sport: An Examination of the National Collegiate Athletic Association

Abstract

A s the business of sport continues to grow there is a need to remain concerned with Corporate Social Responsibility (CSR) in sport. In the United States, collegiate sport is a complex, and thriving enterprise. At the forefront of the business of college sports are the National Collegiate Athletic Association (NCAA) and its member colleges and universities. CSR has been reviewed extensively in the realm of professional sports, but scholarship related to CSR and its application in collegiate sports is lacking. For the plethora of good that the NCAA has done over the years, it is also an entity filled with paradoxes. Stakeholder theory serves as the foundation for discussing CSR. The purpose of this essay is to discuss the concept of CSR and its relationship to college sports in the United States. This article examines the organizational structure of the NCAA, its functionality, and the trappings of its fiscal operations. In addition, an analysis of the role CSR plays in the shaping of social responsibility and accountability in collegiate sport is presented.

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