Perceived corporate social responsibility performance in professional football and its impact on fan-based patronage intentions

Abstract

Perceived corporate social responsibility performance in professional football and its impact on fan-based patronage intentions: An example from Chinese football. International journal of sports marketing and sponsorship.

Assessing the community beliefs about the corporate social responsibility practices of professional football clubs in China

“…Upon disproving community involvement and validating the other seven factors, our proposed model to measure community expectations of CSR in China includes the following factors: responsibility to spectators, youth educational initiatives, responsibility to employees, financial responsibility, health initiatives, environmental initiatives, and philanthropic activities. This resulted scale is largely in line with a recent publication by Liu, Wilson, Plumley and Chen, 88 whose study of CSR of a Chinese professional soccer club from the perspective of fans led to a six-factor scale with only responsibility to employees missing. In terms of community expectations of CSR, the responsibility to spectators, youth educational initiatives, and responsibility to employees were reported to be the most relevant factors with financial responsibility and health initiatives being moderately important, and environmental initiatives and philanthropic activities seen as least important.…”

Measuring Residents’ Perceptions of Corporate Social Responsibility at Small- and Medium-Sized Sports Events

“…This relationship is providing various lines of research [16], such as analysis of the implementation of CSR in the sports industry. One example is the application of these relationships in professional leagues or sports events [17][18][19][20][21][22][23]. However, most of these works are focused on mega events or large sports events, almost never on determining the Perception of Corporate Social Responsibility (PCSR) of stakeholders in small or medium sport events through a face-to-face survey system [16].…”

Calculating the Social Return on Investment of a Japanese Professional Soccer Team's Corporate Social Responsibility Activities

“…Specifically, measuring, managing, and communicating about corporate social and environmental activities is necessary for competitive corporate sustainability performances, and measuring the impacts is the least developed area among them (Grewal and Serafeim, 2020 ). Past studies have investigated CSR from several perspectives, such as the relationship between CSR activities and the development of fan–team relationships (e.g., Walker and Kent, 2009 ; Kim et al, 2015 ; Lacey and Kennett-Hensel, 2016 ; Liu et al, 2019 ; Chen and Lin, 2021 ), environmental sustainability development (e.g., Inoue and Kent, 2012 ; Trendafilova et al, 2013 ), program benefits or social impacts on stakeholders (e.g., Kihl et al, 2014b ; Walker et al, 2017 ; Riggin et al, 2019 ) and the determinants, pressures, or motives of CSR (e.g., Babiak and Wolfe, 2009 ; Babiak and Trendafilova, 2011 ). Regarding the benefits of CSR in professional football, the review literature has summarized the following nine outcomes of CSR: brand image, reputation, identification, new partners, new supporters, financial value, cultural value, human value, and reassurance (Fifka and Jaeger, 2020 ).…”