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Most social impact research considers the pre- and post-event social impacts of sporting events to investigate the effects of these events on residents' or consumers' intention or attitude. This study focused on the qualitative differences between pre-event expected social impacts (T1) and post-event experienced social impacts (T2). Then, it investigated viewing behaviors due to the expected social impacts, and intentions to support events from experienced social impacts. The Rugby World Cup 2019 in Japan provided the context for the study. Panel data were collected from the same Tokyo residents in T1 (3 months before the event) and T2 (4 months after the event). The Internet-based survey consisted of six social impact constructs, framed as expectations in T1 and experiences in T2. Both dependent variables, viewing behavior and supporting events, were measured in T2, after the event occurred. Two expected impacts had a significant positive association with viewing behavior, while three experienced social impacts had a significant positive association with event support intention. The main contribution of this article is extending the understanding of the role of social impact as a predictor variable for residents' behavior and intention to support events by using panel data, which enabled the authors to obtain more robust results. The current study extends the knowledge on consumer expectancy role and social exchange theory in the context of the social impacts of sporting events.

In response to the lack of evidence for visualizing the monetary value of professional sport teams' CSR-related social impact, this study aimed to calculate the social impact of a Japanese professional soccer team's corporate social responsibility (CSR) activity (i.e., community soccer/physical activity program) by using a social return on investment (SROI) framework. Specifically, Matsumoto Yamaga Football Club was used for the estimation. This professional soccer team was ranked in the top division of the league (J1) during the estimation period and engaged in CSR activities at 129 community soccer schools in a year (2019–2020). The SROI calculation involved five stages: (1) identifying key stakeholders, (2) mapping inputs, outputs, and outcomes, (3) measuring and valuing outcomes, (4) establishing impact, and (5) calculating SROI. For the first step, we specified seven major stakeholders (soccer team, nursery school children, parents, coaches, teachers, local governments, and local football associations) and conducted interview investigations with each stakeholder. Our result showed that the social value of the teams' targeted community soccer school was USD 54,160, and the total financial and non-financial inputs to the school were USD 10,134, meaning an SROI ratio of 5.3. This means that for every USD invested in a community soccer school, social benefit worth USD 5.3 was generated. This study contributes to advancing social impact research in sport by shedding light on the monetary value of the social impact of professional sport teams' CSR activities. In addition, it also has practical implications for team managers looking to utilize CSR activities as a management strategy, through cost-effective investment and optimization of resources.

Japan will host the 2019 Rugby World Cup, the 2020 Tokyo Olympic Games, and the 2021 Kansai World Masters Games. To ensure the success of these events, understanding each event's impact is extremely important for governments and organizing bodies. However, the structure and influencing factors of event impact are poorly understood in Japan, despite research on event impacts conducted previously in western countries. Additionally, no previous studies in Japan have ever attempted to review and evaluate the literature on event impact. The present study reviewed the literature on the impact of sporting events. Event impact in a sports context can be divided into three categories based on the Triple Bottom Line approach , namely (1) the economic impact, (2) the social impact, and (3) the environmental impact. For our systematic review, data were selected through electronic searches of several computer databases (SPORT Discus with Full Text, Science Direct, CiNii, and Google Scholar). Based on the studies by Deery and Jago (2010) and Deery et al. (2012), this review focused on three aspects: 1) the construct of impacts, 2) the theoretical approach, 3) the methodology, and 4) the relationship with other constructs. The main conclusions were as follows. First, with regard to economic impact, positive impacts included effects on employment, infrastructure that helped in development and improvement, and increased investment. However, negative impacts were also confirmed, including price increases, construction costs, crowds, and social issues. Second, with regard to social impact, positive impacts mainly included cultural development, awareness and image improvement, new opportunities, increased interest in different cultures, and so on. Negative impacts included increased traffic jams, rising crime rates, and an increase in prostitution. Third, with regard to environmental impact, positive impacts included motivation for conserving the environment and historical buildings, promotion of environmental education, conservation of resources and ecosystems, and environmental improvement for sustainable development. Negative impacts included the destruction of the environment. This research has highlighted practical implications and areas for future study for the development of event impact in Japan.

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