Expected and Experienced Social Impact of Host Residents During Rugby World Cup 2019: A Panel Data Approach

Abstract

Most social impact research considers the pre- and post-event social impacts of sporting events to investigate the effects of these events on residents' or consumers' intention or attitude. This study focused on the qualitative differences between pre-event expected social impacts (T1) and post-event experienced social impacts (T2). Then, it investigated viewing behaviors due to the expected social impacts, and intentions to support events from experienced social impacts. The Rugby World Cup 2019 in Japan provided the context for the study. Panel data were collected from the same Tokyo residents in T1 (3 months before the event) and T2 (4 months after the event). The Internet-based survey consisted of six social impact constructs, framed as expectations in T1 and experiences in T2. Both dependent variables, viewing behavior and supporting events, were measured in T2, after the event occurred. Two expected impacts had a significant positive association with viewing behavior, while three experienced social impacts had a significant positive association with event support intention. The main contribution of this article is extending the understanding of the role of social impact as a predictor variable for residents' behavior and intention to support events by using panel data, which enabled the authors to obtain more robust results. The current study extends the knowledge on consumer expectancy role and social exchange theory in the context of the social impacts of sporting events.

A preliminary analysis of the secondary sex ratio decline after the COVID‐19 pandemic in Japan

“…This was the first time the Rugby World Cup was held in Asia and 13 000 volunteers participated in the event. The economic impact was estimated to be as much as 646.4 billion yen (equivalent to approximately 6 billion US dollars), which was the highest ever in the Rugby World Cup history (Oshimi et al, 2021; The Rugby World Cup 2019 Organizing Committee, 2020). Ten months after the end of the World Cup falls in September 2020 when we observed a significant increase in SSR.…”

Social impact projections for Qatar youth residents from 2022: The case of the IAAF 2019

“…The influence of social impact on residents' intentions to support an event (Kaplanidou et al, 2013 ; Prayag et al, 2013 ; Parra-Camacho et al, 2020b ); intention to host the event in the future (Liu, 2016 ; Oshimi et al, 2016 ; Parra-Camacho et al, 2020a ); and to support sport policy (Parra-Camacho et al, 2020c ), has also been investigated. More recently, Oshimi et al ( 2021 ) contributed further to the literature by examining the relationships between perceived social impact (3 months before) and actual residents' viewing behavior (4 months after) by utilizing qualitative panel data to assess intention to support events based on the social impacts experienced at the 2019 Rugby World Cup in Japan.…”

Examining Monetary Valuation Methods to Analyze Residents' Social Value From Hosting a Publicly-Funded Major Sport Event

“…This alarming finding not only further advances the need to answer this study's overall purpose but also challenges the practical applicability of previous sport management research, which has exclusively focused on residents' intangible perceptions (e.g., Bakhsh et al, 2018 ; Oja et al, 2018 ; Park et al, 2019 ) or experiences (e.g., Taks et al, 2020 ; Oshimi et al, 2021 ) and not on a more tangible monetary valuation (Preuß and Hong, 2021 ). Based on our findings, as positive event perspectives do not necessarily indicate positive event valuations, more tangible valuations should be conducted on major sport event host city residents.…”