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The pandemic of the COVID-19 has forced various sport organizations to postpone or cancel sport events. The current investigation provides a rapid analysis of public perceptions of (1) postponement and cancelation decisions made by sport organizations, and (2) whether the Tokyo Olympics 2020 should be held in July 2020. Data from Japanese citizens (n = 529) show that approximately 75% supported postponement decisions made by professional sport leagues. Surprisingly, only fewer than 50% supported the cancelation decision of the high school baseball tournament (i.e., Spring Koshien). Regarding the Tokyo Olympics, 35.2% disagreed with holding the games, which was almost identical to those who were in favour of holding it (35.3%). The government and decision-makers should recognize the potential biases in public opinions and prioritize the scientific evidence to protect the health of the community. (Note: The Tokyo Olympics and Paralympics 2020 was postponed after the completion of this study).

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Most social impact research considers the pre- and post-event social impacts of sporting events to investigate the effects of these events on residents' or consumers' intention or attitude. This study focused on the qualitative differences between pre-event expected social impacts (T1) and post-event experienced social impacts (T2). Then, it investigated viewing behaviors due to the expected social impacts, and intentions to support events from experienced social impacts. The Rugby World Cup 2019 in Japan provided the context for the study. Panel data were collected from the same Tokyo residents in T1 (3 months before the event) and T2 (4 months after the event). The Internet-based survey consisted of six social impact constructs, framed as expectations in T1 and experiences in T2. Both dependent variables, viewing behavior and supporting events, were measured in T2, after the event occurred. Two expected impacts had a significant positive association with viewing behavior, while three experienced social impacts had a significant positive association with event support intention. The main contribution of this article is extending the understanding of the role of social impact as a predictor variable for residents' behavior and intention to support events by using panel data, which enabled the authors to obtain more robust results. The current study extends the knowledge on consumer expectancy role and social exchange theory in the context of the social impacts of sporting events.