“…To better understand public health emergencies like the Zika virus, past research has applied the social amplification of risk framework (SARF) (R. E. Kasperson & J. X. Kasperson, ; R. E. Kasperson et al., ; Renn, Burns, Kasperson, Kasperson, & Slovic, ) to various outbreaks (e.g., Busby & Duckett, ; Raupp, ; Rossmann, Meyer, & Schulz, 2017), diseases (e.g., Rickard, McComas, Clarke, Stedman, & Decker, ; Strekalova, ; Strekalova & Krieger, ), and health‐related topics (e.g., Barnett & Breakwell, ; Chong & Choy, ; Petts & Niemeyer, ). The SARF was developed to explain why certain risks experts characterize as small “produce massive public reactions” (R. E. Kasperson et al., , p. 178).…”