Social Behavior Of Panrita Lopi Group In Bira Village, Bulukumba Regency

Abstract

The purpose of this study was to analyze in depth the social behavior of the panrita lopi group. This study uses a qualitative method by analyzing the social behavior of the panrita lopi group and describing social phenomena that exist in the community. The types and sources of data used are primary data and secondary data. The data were analyzed using BF Skinner's theory of social behavior. The results showed that there was a change in the social behavior of the panrita lopi group, this change was generally influenced by the work environment, both from the aspect of social objects and non-social objects. This behavior change is in the aspect of a consumptive individual's lifestyle, in the social aspect of the reduced intensity of social interaction between individuals and society in general, but this does not apply to interactions between individuals and members of the panrita lopi group.