Social commerce: A systematic review and data synthesis

Han, Heesup; Xu, Hanlin; Chen, Hongquan

doi:10.1016/j.elerap.2018.05.005

Cited by 136 publications

(122 citation statements)

References 43 publications

Supporting

Mentioning

108

Contrasting

Unclassified

Order By: Relevance

“…Although various studies have examined how factors of web design and factors related to attitude and learning influence the intention to buy (Huang and Benyoucef, 2015;Shanmugam, Sun, Amidi, Khani, and Khani, 2016;Shaouf, Lu, and Li, 2016), which shows that it a fundamental topic of studies within the field of SC (Han, Xu, and Chen, 2018), there is little understanding about the connection that exists between these dimensions. Similarly, despite it being established that there are differences in how different age groups use and value SC (Huang and Benyoucef, 2017;Williams, 2018), there is very little empirical analysis focused on how the preferences of the millennial public are considered in the design of these sites.…”

Section: Introductionmentioning

confidence: 99%

Millennial Consumer Preferences in Social Commerce Web Design

Anaya‐Sánchez¹,

Castro-Bonaño²,

González-Badía³

2020

RBGN

View full text Add to dashboard Cite

Purpose-Considering the context in which social commerce has changed the way consumers search for information and share experiences, the objective of this study is to understand how three factors of web design (usability, functionality, and sociability) influence consumers' cognitive and affective assessments and affect their intention to buy. Design/methodology/approach-Using the PLS technique on a sample of 230 millennials who are regular social commerce users, this study is adapted to the social context of the existing literature on website quality, as well as theories of social learning and consumer intention to buy. Findings-We used the results to compare the study's 9 hypotheses, thereby linking variables of web design and socialization in e-commerce environments with components of social learning theory. Originality/value-This article expands the understanding of the influence of design in social network website environments on consumer assessments and, consequently, their intention to buy, highlighting the importance of design for affective assessments. It also provides relevant information to professionals on how to design their websites to improve consumer purchase attitudes and behaviors, allowing them to focus on how to improve the user experience through web design within the context of continuously changing devices and consumer preferences.

show abstract

Section: Introductionmentioning

confidence: 99%

Millennial Consumer Preferences in Social Commerce Web Design

Anaya‐Sánchez¹,

Castro-Bonaño²,

González-Badía³

2020

RBGN

View full text Add to dashboard Cite

show abstract

“…Saat ini social commerce merupakan bagian yang penting dari e-commerce karena makin meningkatnya pengguna media media sosial. Hal ini menjadikan media sosial sanggap sebagai sebuah media untuk kegiatan pemasaran secara elektronik (Dong & Wang, 2018;Han, Xu, & Chen, 2018). Media sosial bukanlah media yang bersifat statis.…”

Section: Social Commerceunclassified

“…Dalam media sosial muncul interaksi sosial antara pengguna dan penyaji informasi. Tak hanya itu, pada media sosial, pemasar akan saling berhubungan satu sama lain dan memudahkan untuk saling berbagi informasi satu sama lain (Han et al, 2018). Diskusi tentang harga dan kualitas produk termasuk diantara pertimbangan yang sangat berpengaruh dalam keputusan pembelian konsumen (Arianto & Giovanni, 2020).…”

Section: Social Commerceunclassified

Respon Konsumen Terhadap Image Appeal Iklan di Media Sosial: Studi Pada Instagram UKM Rendang Gadih Payakumbuh

Zaini

Sari

Hidayat

et al. 2020

Jurnal Pemasaran Kompetitif

View full text Add to dashboard Cite

Studi ini bertujuan untuk mempelajari pendapat konsumen terkait dengan iklan di media sosial yang menampilkan gambar dan video. Lebih lanjut, dipelajari pandangan follower Instagram sebuah UKM di Sumatera Barat terhadap image appeal yang ditampilkan. Penelitian ini melakukan konten analisis untuk melihat respon dari ribuan konsumen yang merupakan Follower dar Instagram Rendang Gadih, Payakumbuh, Sumatera Barat, untuk mengetahui kategori iklan media sosial dengan respon dan interaksi terbanyak. Selanjutnya, secara kuantitatif, dilakukan survey pada 100 orang Follower Instagram Rendang Gadih. Temuan memperlihatkan bahwa pada Instagram Rendang Gadih Payakumbuh, konsumen menilai gambar yang baik adalah ketika gambar dan video memperlihatkan tampilan produk baik dalam bentuk kemasan maupun saran penyajian yang ditampilkan oleh food vlogger. Video dengan tayangan terbanyak adalah video dengan menampilkan artis ternama Indonesia. Pilihan gambar dan video yang tepat ini membuat konsumen tidak bosan terhadap tampilan sebuah akun media sosial. Dengan Image Appeal yang tepat, konsumen akan merasa ingin terlibat dalam interaksi pada media sosial.

show abstract

“…Whilst Hu et al [12] classified three types S-commerce: (1) social network-based sites, (2) traditional E-commerce based sites, and (3) group shopping websites in which customers form online social groups based on similar interests and needs, and make purchases in order to gain price advantages. Previous work conducted by Xiang et al [4] showed that user behavior is the most studied theme in literature because it is essential for both business and academia to understand the different behaviors of users in this newly emerged business model [13]. This research also focuses on the theme of user behavior, particularly impulse buying behavior (IBB).…”

Section: Introductionmentioning

confidence: 99%