“…In recent years, majority influence has become a favourable research topic for behavioural biologists. One line of research has focused on our closest living relatives, the nonhuman primates (chimpanzees, Pan troglodytes: Bonnie, Horner, Whiten, & de Waal, 2007;Haun, Rekers, & Tomasello, 2012;Hopper, Schapiro, Lambeth, & Brosnan, 2011;Whiten, Horner, & de Waal, 2005; capuchin monkeys, Cebus apella: Dindo, Thierry, & Whiten, 2008;Dindo, Whiten, & de Waal, 2009;Perry, 2009), which could enable intriguing analysis of the evolutionary roots of this human phenomenon (MacLean et al, 2012). Another line of research has aimed to investigate the possibility of convergent evolution of conformity by focusing on phylogenetically more distant species, such as fish (Day, MacDonald, Brown, Laland, & Reader, 2001;Kendal, Coolen, & Laland, 2004;Pike & Laland, 2010), rats (Galef & Whiskin, 2008;Jolles, de Visser, & van den Bos, 2011;Konopasky & Telegdy, 1977) and fruit flies (Battesti, Moreno, Joly, & Mery, 2012).…”