“…Organizations are composed of groups that are formed around professions, geographic locations, functional divisions, and employee age, experience, gender, or religion, among many others (Albert & Whetten, 1985;Blader et al, 2007;Pratt & Corley, 2007). How individuals identify themselves within an organization represents an important component of their work life (Ashforth & Mael, 1989) and affects their behaviors, attitudes, and feelings (Blader, et al, 2007;Knippenberg, Dick, & Tavares, 2007). At the same time, organizations themselves are forced to re-define their business strategies and establish their unique identities that differentiate them from their competitors and help succeed on the global market (Blader et al, 2007;Glynn & Abzug, 1998).…”