Social Interaction and Co-Viewing With YouTube: Blending Mass Communication Reception and Social Connection

Abstract

Streaming into the void: An analysis of microstreaming trends and behaviors utilizing a demand framework [Paper presentation]. 54th Hawaii International Conference on System Sciences, Honolulu, HI. https://doi.org/10.24251/ HICSS.2021.349 Reuters Staff. (2020, September 29). TIMELINE-How the global coronavirus pandemic unfolded. Reuters. https://www.reuters.com/article/health -coronavirus-timeline-idUSL1N2GN04J Rimé, B. (2009). Emotion elicits the social sharing of emotion: Theory and empirical review. Emotion Review, 1(1), 60-85.

A consumer perspective on moving images: The design and adoption of public audiovisual heritage services in the Netherlands

“…These findings are consistent with prior research on YouTube use (Hanson & Haridakis, 2008;Haridakis & Hanson, 2009). This dichotomy is often attributed to online media as its two main functions (Kraut et al, 1998).…”

“…The other two identified motivation did not present significant results in relation to viewing traditional and comedy news. Another study by the same authors (Haridakis & Hanson, 2009) displayed somewhat similar results, though they identified six factors: convenient entertainment (i.e., entertainment, habit, and passing the time), interpersonal connection, (i.e., inclusion, expressive need, and time control), convenient information seeking, (i.e., because it was inexpensive and a novel way to search for information and keep up with current issues), escapism (i.e., get away from family, friends, or others; forget about school, work, or other things), co-viewing (i.e., because it is something to do and discuss with friends or family), and social interaction (i.e., to meet new people and participate in discussions). Four motives significantly affected YouTube viewing when the researchers included in them their regression analysis: convenient entertainment, convenient information seeking, co-viewing and social interaction.…”

Psychological Factors Affecting Media Consumption Motivation of Bicultural Arab/Australian Consumers: The Mediating Role of Acculturation

“…Consumption motivations range from information seeking motives (Haridakis & Hanson, 2009;Johnson & Yang, 2010) to social connection motives (Bonds-Raacke & Raacke, 2010;Chen, 2011), to entertainment motives (Shao, 2009;Lampe et al, 2010) and as an escape and distraction from everyday life (Dunne et al, 2010). Consumers' motivation to consume Australian media was measured using six motivational items corresponding to all media consumption motives mentioned in the previous literature.…”

Card Stories on YouTube: A New Frame for Online Self-Disclosure

“…In the meantime, it has become the largest user-generated content video system worldwide (Cha, Kwak, Rodriguez, Ahn & Moon, 2007) and one of the fastest growing and mostused websites. This platform allows the users to 'move seamlessly between traditional mass communication activity of watching mediated content, and interpersonal or social connection activity of sharing it with others' (Haridakis & Hanson, 2009). The videos uploaded on YouTube are divided into different categories: sports, music, entertainment, film, comedy, gaming, and vlogsjust to mention a few.…”