Social marketing and behavioral change

Petrescu, Dodu Gheorghe; Tribus, Laura; Raducu, Raluca; Purcărea, Victor Lorín

doi:10.22336/rjo.2021.21

Cited by 12 publications

(8 citation statements)

References 14 publications

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“…The fourth phase was the evaluation and improvement phase. 12 As of 23:59 on 1 May 2021, the number of people who had completed vaccination in this school was counted. The formula was as follows: a = (b∕c) x 100%, where a= the coverage rate of vaccine, b= the actual number of people vaccinated in a certain period, the number of people who should have been vaccinated during the same period.…”

Section: Methodsmentioning

confidence: 99%

Using the ‘4Ps’ social marketing strategy to overcome vaccination hesitancy

Zheng

Yan

Wang

et al. 2023

SMJ

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Objectives: To explore the role of the ‘4Ps’ social marketing strategy on vaccine hesitancy and its impact on public vaccine coverage. The ‘4Ps’ strategy (place, price, product and promotion) is a social marketing tool that had addressed many public issues and vaccinations. Methods: This study was a retrospective before-after study. A total of 10795 people were enrolled. The routine COVID-19 immunization method was used for the first vaccination doses from 23 March to 11 April, 2021. Then we carried out a ‘4Ps’ social marketing strategy for vaccination from 12 April to 1 May 2021. The vaccine hesitancy and the coverage rate of the first dosage of COVID-19 vaccine in the target population were collected and compared before and after the ‘4Ps’ social marketing strategy. Results: The coverage reached only 6.19% during routine immunization. However, vaccine hesitancy of the target population decreased (52% versus [vs.] 3.1%, before vs. after ‘4Ps’ strategy) and degree of coverage (94.8%, vs. routine vaccination method, p <0.001) significantly increased after taking ‘4Ps’ social marketing strategy. Furthermore, the ‘4Ps’ social marketing strategy also consolidated the completion of the second dosage of COVID-19 vaccines. Conclusion: The ‘4Ps’ social marketing strategy greatly reduced vaccine hesitancy and enhanced vaccination coverage and provided a more effective and reliable promotion method in the face of current virus mutations and new vaccination in the future.

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Section: Methodsmentioning

confidence: 99%

Using the ‘4Ps’ social marketing strategy to overcome vaccination hesitancy

Zheng

Yan

Wang

et al. 2023

SMJ

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“…The practice relies on methods to create conversations, capture data, and other practices. Studies indicate that social marketing leads to a fertile environment for social and behavioral change [35].…”

Section: Social Media and The Subjective Dynamicmentioning

confidence: 99%

The Relationship between Addictive Use of Social Media and Psychiatric Disorders: The Mediating Role of Emotion Dysregulation

Magalhães,

Figueiredo,

Dos Santos

et al. 2024

BJCMR

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The Internet and social media are configured as significant strategies for interpersonal communication, entertainment, and recognition of the individual's area of expertise. However, the facilities that the media provide lead to dependence on the use of networks, which motivates the expression of emotional changes as well as psychiatric disorders in those who are addicted to the media. With this reality, the purpose of the current Literature Review is to present the impacts that the non-moderate use of social networks causes on the physical and psychological health of the subject as an individual and social being. Thus, an active search was conducted in the PubMed and Science Direct databases to find the best and most reliable scientific evidence regarding the relationship between the addictive use of social media and psychiatric disorders with mediation in emotional dysregulation, concomitant to its link to mental health, self-mutilation, sleep deprivation, and altered self-perception.

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“…Marketing techniques in healthcare services in tertiary care hospitals involve a combination of traditional and digital marketing strategies to promote hospital services, facilities, and medical expertise to potential patients, their families, and referring physicians. 1 Hospitals have now invested money in marketing directly to consumers since the advertising ban for healthcare services was lifted. 2 Healthcare organisations communicate with their patient populations in a variety of ways.…”

Section: Introductionmentioning

confidence: 99%

Marketing Technique in Healthcare Services: A Narrative Review

Zade,

Tiwade,

Shahu

et al. 2024

Natl J Community Med

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The marketing strategy used in tertiary care hospital medical services uses a variety of tactics to attract, keep, and engage patients. The primary objective is to provide patients with excellent medical care and positive practice. The methods are intended to increase the confidence and trustworthiness while giving them a unique and memorable experience. Digital marketing is one of the most critical marketing strategies for healthcare services. Social media, Search Engine Optimisation (SEO), and other powerful techniques are required to attract new patients and keep them interested in the hospital. Another strategy to encourage current patients to tell their friends about the hospital is to use patient referral programmes and word-of-mouth advertising. Implementing patient-centred services and individualized treatment is another tactical approach.

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Social marketing and behavioral change

Cited by 12 publications

References 14 publications

Using the ‘4Ps’ social marketing strategy to overcome vaccination hesitancy

Using the ‘4Ps’ social marketing strategy to overcome vaccination hesitancy

The Relationship between Addictive Use of Social Media and Psychiatric Disorders: The Mediating Role of Emotion Dysregulation

Marketing Technique in Healthcare Services: A Narrative Review

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