Social marketing and the corruption conundrum in morocco: An exploratory analysis

Hamelin, Nicolas; Nwankwo, Sonny; Gbadamosi, Ayantunji

doi:10.1016/j.worlddev.2020.104993

Cited by 5 publications

(4 citation statements)

References 36 publications

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“…This is due to the fact that the vulnerability to corruption rises with income for the lowest quintile of the population due to an excludability effect, but decreases with household income beyond a certain threshold. This indicates the fact that although the risk of corruption falls with income, the lowest income groups have a much lower chance of paying bribes because they cannot or are unwilling to do so (Justesen et al, 2014. Hamelin, 2020).…”

Section: Methodology A) Source Of Datamentioning

confidence: 99%

Education and corruption: the case of public hospitals in Africa

Andela,

Ondoa

2023

Preprint

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The purpose of this study is to assess the influence of education on the probability to pay bribes in public hospitals. The study used data from the Afrobarometer network in 36 African countries. The data were collected in 2019. Econometric results from a probit model with instrumental variables show that there exists an inverted U-shaped relationship between the probability of paying bribes and education. The probability of accepting bribes in public hospitals is particularly high among those who have studied at the undergraduate level. Therefore, African governments need to educate patients about the negative consequences of corruption in public hospitals. I10, I21, O55, D73

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Section: Methodology A) Source Of Datamentioning

confidence: 99%

Education and corruption: the case of public hospitals in Africa

Andela,

Ondoa

2023

Preprint

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“…Nonetheless, the situation in Taiwan is different, as the country is facing declining birthrates and schools are facing pressure pertaining to the lack of students. Meanwhile, teachers face the constant risk of being forced to teach in schools which they do not like or to resign owing to the lack of students in their current school (Hamelin et al, 2020). Administrative staff also often use fraudulent marketing strategies to increase parents' motivation to choose specific schools for their children (Hamelin et al, 2020).…”

Section: Causes and Consequences Of Corruption In Schoolsmentioning

confidence: 99%

“…Meanwhile, teachers face the constant risk of being forced to teach in schools which they do not like or to resign owing to the lack of students in their current school (Hamelin et al, 2020). Administrative staff also often use fraudulent marketing strategies to increase parents' motivation to choose specific schools for their children (Hamelin et al, 2020). Thus, despite the remarks by Alexeev and Song (2010) above, the reality of Taiwan may somewhat relate to the notion that greater market competition is often associated with greater corruption (Diaby & Sylwester, 2015).…”

Section: Causes and Consequences Of Corruption In Schoolsmentioning

confidence: 99%

Causes and Consequences of Corruption in Schools: The Role of Prevention and Control Promoted by Leaders’ Moral Impetus

Whang

2023

Sage Open

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We explored the moderated mediating effect of the causes of corruption in schools on its consequences through prevention and control promoted by leaders’ moral impetus. We surveyed 81 Taiwanese elementary and secondary schools; 1,024 school principals, administrative staff, teachers, and parents completed valid questionnaires, which we analyzed using structural equation modeling. Corruption prevention and control promoted by leaders’ moral impetus partially mediated the relationship between the causes and consequences of corruption. Plundering (non-criminal form) increased and law-breaking behavior (criminal form) weakened the intensity of corruption prevention and control promoted by leaders’ moral impetus. Educational leaders should use moral leadership to decrease plundering and establish whistleblowing mechanisms on social media to support corruption prevention and control to hinder law-breaking behaviors.

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“…In recent years, social marketing has shifted from traditional management approaches to service-oriented theories which involve integrating concepts from other disciplines to explain the specific nature of social change and develop an ecological perspective (Nadina R Luca et al, 2015). This theory has been used by governments around the world for in developing and implementing several policies (Gordon, Russell-bennett et al, 2016) as observed in the analysis of anticorruption issues (Hamelin et al, 2020), world health and welfare (Huhman et al, 2017;Huibregtsen, 2017), poverty problems (Coimbra Carvalho & Afonso Mazzon, 2013), health and welfare politics (Crawshaw, 2012), issues of environmental threats requiring attention, road safety, littering, reproductive health, pollution, and food safety (Parker, 2014) especially when targeting changes in individual behavior (Almosa et al, 2017).…”

Section: Social Marketingmentioning

confidence: 99%

Can Combined Marketing and Planning-oriented of Community-based Social Marketing (CBSM) Project Successfully Transform the Slum Area to Tourism Village? A Case Study of the Jodipan Colorful Urban Village, Malang, Indonesia

Sulistyaningsih

Jainuri

Salahudin

et al. 2021

Journal of Nonprofit & Public Sector Marketing

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This study evaluated the branding of a slum project as a social marketing initiative to transform the Jodipan slum area into a tourism village in the city of Malang. An action-evaluation research project was conducted through the combination of the marketing and planning oriented approaches by the communications department at a major public university in Indonesia between June 2016 and October 2017. The study employed a case study supported by qualitative data from primary and secondary sources, including social media text mining analysis. Moreover, an evaluation survey was conducted using proportionally random sampling from 650 slum dwellers to assess the impacts of the project in terms of the general welfare of the community. The transformation of the slum area into a new tourist destination was found to have been successfully implemented through the combined marketing and planning-oriented community social marketing project. The tourist destination produced was also observed to have a good impact on environmental sustainability and economic value for the local community. Jodipan branding project is unique as observed in its ability to transform an unhealthy settlement into a healthy settlement. Theoretically, it has contributed to new knowledge on slum upgrading in urban studies, especially with the focus on the successful improvement of the physical, social, and economic conditions of the area. This research further contributed to a new understanding and novelty of knowledge on the ability of place branding, as a social marketing strategy, to change the behavior of slum dwellers. However, this research has limitations in exploring the local government's response to the project, therefore, future studies need to clarify issues relating to local policies and official budgets for its sustainability.

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Social marketing and the corruption conundrum in morocco: An exploratory analysis

Cited by 5 publications

References 36 publications

Education and corruption: the case of public hospitals in Africa

Education and corruption: the case of public hospitals in Africa

Causes and Consequences of Corruption in Schools: The Role of Prevention and Control Promoted by Leaders’ Moral Impetus

Can Combined Marketing and Planning-oriented of Community-based Social Marketing (CBSM) Project Successfully Transform the Slum Area to Tourism Village? A Case Study of the Jodipan Colorful Urban Village, Malang, Indonesia

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