Social media adoption in higher education: a case study involving IT/IS students

Siakas, Kerstin V.; Makkonen, Pekka; Siakas, Errikos; Georgiadou, Elli; Rahanu, Harjinder

doi:10.1504/ijsmile.2017.086094

Cited by 2 publications

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“…This study is an empirical approach based on the authors' personal experiences of education and a synopsis of their previous publications related to education, teaching and learning [8,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30].…”

Section: Research Approachmentioning

confidence: 99%

“…The developments in ICTs, however, demand re-thinking of pedagogic principles and frameworks. The phenomenon of technology based distance mode learning [13] in the form of e-learning, mobile learning (mlearning), social media learning [8,19,21], and Massive Online Open Courses (MOOCsan online course aimed at unlimited participation, self regulated open access via the web) [28,29] in education has led to a trend towards greater openness, particularly in higher education [2]. A trend in today's learning environments are on creating, fostering, delivering and enabling learning at own place, own pace and own time with increased peer-based learning tasks and promotion of learning within Communities of Practice (COPs) [13,14].…”

Section: Research Approachmentioning

confidence: 99%

“…New learning experiences need to adapt to the new generation of learners by supporting a more collaborative, social, user-generated content view of the world. Social networking sites are able to increase the engagement of the students in an online learning community as they offer a technology which is well-known among their generation [8]. While initially younger individuals used SNSs, such as Facebook, older people have recently become more involved in using SNSs.…”

Section: Social Media Learningmentioning

confidence: 99%

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Education and Social Development Current Pedagogical Trends

Siakas¹,

Rahanu²,

Georgiadou³

et al. 2019

dtssehs

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The aim of this study is to investigate the role of education on social development in order to understand the dynamic relationship between these two concepts. Current pedagogical trends and their impact on learning and development are analyzed. Primary emphasis was placed on raising social responsibility on the part of educators and institutions to raise awareness of the socioeconomic and ethical inequalities issues in the new generations of students. Indications of future work conclude the paper.

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Section: Research Approachmentioning

confidence: 99%

Section: Research Approachmentioning

confidence: 99%

Section: Social Media Learningmentioning

confidence: 99%

See 1 more Smart Citation

Education and Social Development Current Pedagogical Trends

Siakas¹,

Rahanu²,

Georgiadou³

et al. 2019

dtssehs

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“…Harrigan and Choudhury (2012) propose that the outcome from Social CRM implementation along with the customer engagement model and the technologies in social media leads to increased trust, brand loyalty, co-creation and empowerment. In a study by Siakas et al (2017) in students' perception of using social media in education it was found that other factors important for social media adoption were infrastructure for using social media, social influence and experience of using social media were important factors for…”

Section: Social Crmmentioning

confidence: 99%

Social Customer Relationship Management

Paliouras

Siakas

2017

IJEK

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Social Customer Relationships Management (CRM) is a current business trend providing new channels of two-way communication with customers through social media sites, such as Facebook, Twitter etc. Social CRM enables companies to interact in an easy and contemporary way directly with customers as well as to track customer interactions and their social influence. In this paper we examine the importance of CRM, e-CRM and Social CRM for businesses. We provide perspectives on objectives and types of CRM, the working cycle of CRM, the stages of a CRM Strategy and technology tools that are used in CRM. Social CRM is in particularly analyzed, since this new trend requires active engagement by customers and other stakeholders. The engagement process is essential to successful Social CRM and to successful social business practices. Finally, we describe experiences from three family businesses that introduced Social CRM as a result of a project carried out as an assignment in the ‘Social Media Networking’ module of the MSc course in ‘Web Intelligence’ at the Department of Informatics of Alexander Technological Educational Institute of Thessaloniki. The assignment of the groups was to create a Social CRM Strategy in collaboration with a company. This study is a follow-up of the outcome of the projects carried out in the autumn semester 2014 and 2015. The results show that all three companies consider that Social CRM is an excellent tool for obtaining real time valuable data about customers and a cheap way to reach them.

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Social media adoption in higher education: a case study involving IT/IS students

Abstract: Social media adoption in higher education 63 activities based on social media, followed by the role of social influence. Based on the analysis, guidelines for planning social-media-based learning activities are proposed. Indications of further work complete the paper.

Cited by 2 publications

References 1 publication

Education and Social Development Current Pedagogical Trends

Education and Social Development Current Pedagogical Trends

Social Customer Relationship Management

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