Social media, advertising, and internet use among general and bariatric surgeons

Zerrweck, Carlos; Arana, Sebastián; Calleja, Carmen; Rodríguez, Nelson; Moreno, Eduardo; Pantoja, Juan Pablo; Donatini, Gianluca

doi:10.1007/s00464-019-06933-5

Cited by 27 publications

(20 citation statements)

References 23 publications

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“…Studies have shown the impact of SM on online ratings across other medical specialties; however, there is currently limited data to determine if SM usage by hip arthroscopy surgeons leads to improved reviews on PRWs. [3][4][5][6]11,12 The purpose of the current study was to analyze the impact of professional SM presence, activity level, and physician practiceespecific variables on online ratings and rating frequency for hip arthroscopists across 3 leading physician websites. Our secondary aim was to analyze variation in SM presence based on residency graduation year, city population, and surgeon density.…”

mentioning

confidence: 99%

Social Media in Hip Arthroscopy Is an Underused Resource That Enhances Physician Online Reputation

Hodakowski¹,

McCormick

Patel

et al. 2022

Arthroscopy, Sports Medicine, and Rehabilitation

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Purpose:To analyze the impact of professional social media (SM) presence, activity level, and physician practiceespecific variables on online ratings and rating frequency for hip arthroscopists across 3 leading physician review websites (PRWs). Methods: The Arthroscopy Association of North America and American Orthopaedic Society of Sports Medicine directories were queried to identify practicing hip arthroscopists. Physicians included were residency-trained surgeons practicing within the United States. Surgeon ratings, comments, and reviews were compiled from 3 PRWs (Google, Healthgrades, Vitals). Google searches assessed for professional Facebook, Twitter, and Instagram accounts and demographic information. Surgeons were considered active if they posted the month before data collection. Logistical regression and a univariate model analyzed effects of demographic factors and other variables on SM use and PRW statistics. Results: In total, 555 surgeons met inclusion criteria (93.2% male, 6.8% female); 41% had a professional SM account (27.4% Facebook, 24.3% Twitter, 12.1% Instagram). Few surgeons with SM actively posted (30.5% Facebook, 43.7% Twitter, 37.3% Instagram). Surgeons with any SM had significantly greater number of ratings on all review websites (P < .001). Linear regression revealed academic physicians had lower number of ratings (P ¼ .002) and average ratings (P < .001). Instagram users had an average 12.4 more ratings. Surgeons more likely to use SM resided in greater population cities (990 vs 490 [per 1,000]) with higher surgeon density (3.3 vs 2.2). Conclusions: Most hip arthroscopists have no professional SM, and fewer frequently post content. SM presence significantly increases the number of ratings on PRWs but does not affect overall rating. Surgeons using SM practice in more populous cities with more competition. Academic surgeons had fewer ratings and lower average ratings. A professional Instagram account can increase the number of online ratings. Clinical Relevance: Understanding how SM presence affects an orthopaedic surgeon's practice may provide information on how surgeons best connect with patients.A s the world becomes more reliant on technology and data, patients are increasingly turning to the internet as their primary source of information when selecting a physician. Social media (SM) and physician review websites (PRWs) enable patients to educate themselves before making an appointment with a provider. In a 2020 survey, 71% of patients used online reviews as the first step in finding a doctor, and 43% of patients commented that they would go out of their insurance network for a doctor with more favorable reviews. The same survey reported that use of PRWs increased from 25% in 2013 to 90% in 2020. 1 Surprisingly, when choosing a doctor, patients reported that they hold user comments and ratings in greater

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mentioning

confidence: 99%

Social Media in Hip Arthroscopy Is an Underused Resource That Enhances Physician Online Reputation

Hodakowski¹,

McCormick

Patel

et al. 2022

Arthroscopy, Sports Medicine, and Rehabilitation

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“…Social networks enable access to telemedicine (remote monitoring of certain procedures through video calls/conferences), educational videos for particular surgical procedures, and expert discussions and opinions on specific cases or issues and are quickly becoming a vital tool for all surgeons in the present-day situation. 6 A recent study involving 523 bariatric and general surgeons investigated the importance of social networks in their working life and continuing education. This study revealed that one-third of surgeons believed social networks to be an important tool with an especially high prevalence/penetrance among young surgeons.…”

Section: Discussionmentioning

confidence: 99%

“…This study revealed that one-third of surgeons believed social networks to be an important tool with an especially high prevalence/penetrance among young surgeons. 6 In 2006, only 5% of health care professionals used social networks; by 2016, this figure had increased to 69%. 7 In 2013, Cheston et al 3 conducted a systematic review of social media interventions in medicine and of how they can be used to generate education and knowledge.…”

Section: Discussionmentioning

confidence: 99%

Impact of social media on the continuous education of the general surgeon, a new experience, @Cirbosque: A Latin American example

Cabrera

Ferrada

Mayol

et al. 2020

Surgery

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Social media has gained widespread recognition for its importance in the medical field. Such platforms play an important role for learning and teaching, because knowledge can be transmitted instantly and massively, and specialists in different world-wide locations can discuss experiences instantaneously. The present article presents our experience of using social media to facilitate surgical learning while encouraging leadership and global mentoring. This retrospective descriptive study was initiated at the time of the creation of our social media handle on Twitter, February 22, 2019. Since that time, we have posted 10,587 academic tweets; the monthly growth rate has been 9% (393 new followers per month). Currently, we have 4,213 followers, 11,241,000 impressions, 121,105 visits, and 121,105 mentions. We have reviewed 59 topics of interest in general surgery and 132 clinical cases in trauma, as well as in hepatobiliary, gastrointestinal, thoracic, and acute-care surgery. We have made 13 image challenges using illustrations of diagnostic and intraoperative images. Although the evidence is uncertain to promote education performed entirely through social media, we show that @Cirbosque has been effective, and the impact of this initiative on Twitter is appreciated by many surgeons worldwide, including renowned teachers in each of the topics addressed. Furthermore, the number of participants in the discussions increased each day, as did all impact indicators according to Twitter Analytics. Thus, we conclude that the educational message of @Cirbosque is having a positive effect and reaching thousands of people worldwide, suggesting that others can develop similar outreach programs in education and communication.

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“…Academic reach is now facilitated by smart phone and electronic device use, and journals have embraced this paradigm shift with a greater online presence. Zerrweck et al , from Mexico City, reported that 31.5% (51.8% recreational use) of general surgeons, and 39.7% (68.6% recreational use) of bariatric surgeons use social media on a daily basis for academic purposes 37 . It is therefore possible for researchers to play an active role in the dissemination and reach of their work, which will likely result in more citations.…”

Section: Discussionmentioning

confidence: 99%

Predictive value of Altmetric Score on prospective citation and bibliometric impact: rise of a new argot

Robinson¹,

Powell

Waterman³

et al. 2020

Preprint

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Background Bibliometric and Altmetric analyses provide important but alternative perspectives regarding research article impact. This study aimed to establish whether Altmetric Score (AS) was associated with citation rate, independent of bibliometrics. Method Citations for a previously reported cohort of 100 most cited articles associated with the keyword Surgery (2018, Powell et al), were collected and a three year interval Citation Gain (iCG) evaluated. Previous citation count, Citation Rate Index (CRI), AS, five year Impact Factor, and Oxford Centre for Evidence Based Medicine (OCEBM) levels were used to classify citation rate prospect. Results During follow-up, the median iCG was 161 (IQR 83 to 281), with 73 and 62 articles receiving an increase in CRI and AS, respectively. Median CRI and AS increase were 2.8 (−0.1 to 7.7) and 3 (0 to 4), respectively. Receiver Operator Characteristic (ROC) analysis revealed that CRI (AUC 0.86 (95% CI 0.79 to 0.93), p<0.001) and AS (Area Under Curve (AUC) 0.65 (95% CI 0.55 to 0.76), p=0.008) were associated with higher iCG. AS critical threshold greater than or equal to 2.0 was associated with better iCG when dichotomised at iCG median (OR=4.94, 95% CI 1.99 to 12.26, p=0.001) and iCG Upper Quartile (UQ, OR=4.13, 95% CI 1.60 to 10.66, p=0.003). Multivariable analysis identified that only CRI was independently associated with iCG when dichotomised at the median (OR 18.22, 95% CI 6.70 to 49.55, p<0.001) and UQ (OR 19.30, 95% CI 4.23 to 88.15, p<0.001). Conclusion Citation Rate Indices and Altmetric Scores are important predictors of interval Citation Gain, and better at predicting future citations than the historical and established Impact Factor and OCEBM quality of evidence descriptors.

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Social media, advertising, and internet use among general and bariatric surgeons

Cited by 27 publications

References 23 publications

Social Media in Hip Arthroscopy Is an Underused Resource That Enhances Physician Online Reputation

Social Media in Hip Arthroscopy Is an Underused Resource That Enhances Physician Online Reputation

Impact of social media on the continuous education of the general surgeon, a new experience, @Cirbosque: A Latin American example

Predictive value of Altmetric Score on prospective citation and bibliometric impact: rise of a new argot

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