Social Media Affordances for Connective Action:  An Examination of Microblogging Use During the Gulf of Mexico Oil Spill

Vaast, Emmanuelle; Safadi, Hani; Lapointe, Liette; Negoita, Bogdan

doi:10.25300/misq/2017/41.4.08

Cited by 196 publications

(144 citation statements)

References 75 publications

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“…Although the movement was being championed by those who started it, there was no centralized coordination and yet after every few weeks or so some action occurred that sustained the momentum of the movement. In some ways this explains in part one of the Vaast et al [36] findings that "A consideration of connective affordances can help shed light onto the collective use of technology and can help understand why a collective outcome may not be reached even as a technology seems to be heavily used by many potential users (e.g., if an emerging role and its corresponding pattern of feature use is missing or not as active) (p. [21][22]. "…”

Section: Discussionmentioning

confidence: 91%

How Diverse Users and Activities Trigger Connective Action via Social Media: Lessons from the Twitter Hashtag Campaign #ILookLikeAnEngineer

Johri¹,

Karbasian²,

Malik³

et al. 2018

Proceedings of the Annual Hawaii International Conference on System Sciences

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We present a study that examines how a social media activism campaign aimed at improving gender diversity within engineering gained and maintained momentum in its early period. We examined over 50,000 Tweets posted over the first ~75 days of the #ILookLikeAnEngineer campaign and found that diverse participation -of types of users -increased activity at crucial moments. We categorize these triggers into four types: 1) Event-Driven: Alignment of the campaign with offline events related to the issue (Diversity SFO, Disrupt, etc.); 2) Media-Driven: News coverage of the events in the media (TechCrunch, CNN, BBC, etc.); 3) Industry-Driven: Web participation in the campaign by large organizations (Microsoft, Tesla, GE, Cisco, etc.); and 4) Personality-Driven: Alignment of the events with popular and/or known personalities (e.g. Isis Anchalee; Michelle Sun; Ada Lovelace.). This study illustrates how one mechanism -triggering -supports connective action in social media campaign.

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Section: Discussionmentioning

confidence: 91%

How Diverse Users and Activities Trigger Connective Action via Social Media: Lessons from the Twitter Hashtag Campaign #ILookLikeAnEngineer

Johri¹,

Karbasian²,

Malik³

et al. 2018

Proceedings of the Annual Hawaii International Conference on System Sciences

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“…Leonardi and Vaast 2017;Vaast et al 2017). With an affordance approach, new media cannot be assumed to always result in, for instance, a new logic of value creation and managerial work, because they possess some intrinsic properties.…”

Section: An Analytical Concept: Affordancesmentioning

confidence: 99%

“…Instead, new media affordances should be viewed as situational and emerging in relation to particular (human and non-human) actors (see e.g. Leonardi and Vaast 2017;Vaast et al 2017). Although not I.T.…”

Section: An Analytical Concept: Affordancesmentioning

confidence: 99%

New Media and Strategy Research: Towards a Relational Agency Approach

Gulbrandsen

Plesner

Raviola

2019

Int J Management Reviews

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A rapidly growing body of literature focuses on the relationship between new media and strategy, and offers recommendations regarding appropriate strategic actions in relation to new media. This paper systematically reviews 130 articles with a focus on the diagnoses they provide and the directions they offer strategists regarding the role of new media in strategy. The analysis identifies four main ways of conceptualizing new media in the literature: as forces in an increasingly turbulent strategic environment; as changing the role of strategists; as tools for strategically engaging stakeholders; and as both increasing and decreasing the control necessary for strategy making. These conceptualizations are based on often‐implicit assumptions about ‘agency’ in strategy: new media are seen either as forces influencing strategy or as tools in the hands of humans, who are portrayed as the agents of strategy. In both cases, new media are black‐boxed, such that their specific properties and ways of becoming embedded in particular contexts are rarely examined. After discussing these assumptions and a limited number of studies that challenge them, the paper develops an approach to strategy and new media based on a relational understanding of agency, an attention to technological affordances and a methodological sensitivity to tracing strategy‐making assemblages of human and non‐human elements. We argue that future research based on this approach will advance our knowledge of strategy making in ways that do not take new media for granted and ways that are attentive to different kinds of agency.

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“…Many individuals use social media to share their experiences, seek out information, connect with others, and find social support [17]. Social media is a forum that can connect individuals to bring about social change (or not) [67] or can enable discourse on topics that may be emancipatory or hegemonic [50].…”

Section: Introductionmentioning

confidence: 99%

“They Deserved It”: Using the Just World Hypothesis to Understand Blaming, Apathy, and Support on Social Media

Giddens¹,

Petter²

2020

Proceedings of the Annual Hawaii International Conference on System Sciences

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Social media offers a forum for individuals to share experiences after being wronged by an individual, an organization, a group, or a government. While some individuals gain support through sharing experiences on social media, other victims become the subject of attacks or receive little to no response from others regarding their injustice. An individual's response to a victim's social media post may be explained by the just world hypothesis. In this article, we explain the just world hypothesis and how this theory applies to when individuals respond to victims on social media. The just world hypothesis offers a means to understand factors that encourage negative social media behaviors. In this conceptual article, we explain how future research may leverage the just world hypothesis as a theoretical lens to examine why individuals engage in victim blaming, victim apathy, or victim support using social media.

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Social Media Affordances for Connective Action: An Examination of Microblogging Use During the Gulf of Mexico Oil Spill

Cited by 196 publications

References 75 publications

How Diverse Users and Activities Trigger Connective Action via Social Media: Lessons from the Twitter Hashtag Campaign #ILookLikeAnEngineer

How Diverse Users and Activities Trigger Connective Action via Social Media: Lessons from the Twitter Hashtag Campaign #ILookLikeAnEngineer

New Media and Strategy Research: Towards a Relational Agency Approach

“They Deserved It”: Using the Just World Hypothesis to Understand Blaming, Apathy, and Support on Social Media

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