Social Media Analysis and Public Opinion: The 2010 UK General Election

Abstract

Social media monitoring in politics can

Evaluating media framing and public reactions in the context of a water reuse proposal

“…There are recognized shortcomings to using online comments as data, including inability to gauge the representativeness of a given sample (due to lack of information about commenters), the exclusion of individuals without Internet access, and a prevalence of inaccurate information in comments (Anstead & Loughlin, 2015;Jaspal, Nerlich, & Koteyko, 2012). Therefore, it is widely acknowledged that people commenting online are not wholly representative of the views of the broader population (Regan et al, 2014).…”

Nuevos medios y medios tradicionales en la red. Espacios de opinión e interacción política en la era Trump

“…Desde el enfrentamiento Nixon-Kennedy, en 1960, los grandes medios estadounidenses se mantuvieron fieles a su tradición de no pedir el voto por ningún candidato (De la Serna, 2016), pero en esta ocasión abandonaron su habitual imparcialidad y discreción política y 52 de los 53 grandes periódicos recomendaron a sus electores abstenerse de votar a Trump (Amón, 2016). Hasta su decisión de presentarse como candidato, Donald Trump había proporcionado audiencia a los medios, convirtiéndose en un profesional del entretenimiento y sensacionalismo mediático.…”

Four Functions of Digital Tools in Election Campaigns

“…In other words, they use digital tools to indirectly influence the communication environment during a campaign (e.g., Karpf 2010;Stromer-Galley 2014). This process is enabled by traditional media's willingness to incorporate information found on blogs, YouTube, or on Twitter in their coverage (Anstead and O'Loughlin 2014;Chadwick 2013;Farrell and Drezner 2007;Hamby 2013). Also, campaigns try to use social media to reach younger voters they might otherwise be unable to contact (Stromer-Galley 2014).…”