Social media and community building

Gnach, Aleksandra

doi:10.4324/9781315673134-15

Cited by 2 publications

(2 citation statements)

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“…Although these practices are often idiosyncratic and relate to the lived experiences of the individual (e.g., Tagg, 2016), in the ‘networked public’ of social media (boyd, 2010), features can be enregistered as elements of broader ‘digital styles’. These styles can become indexically associated with specific communities and collective identities, with their use regulated by prevailing norms and grammars (see also Gnach, 2017; Witten, 2014). For instance, in research on ‘LOLspeak’, Gawne and Vaughan (2012) argue that users stylistically deploy aspects of the variety (e.g., ‘I can haz’, ‘cheezburger’) to index their alignment with and appreciation of the original ‘LOLcat’ meme.…”

Section: Stylisationmentioning

confidence: 99%

U Ok Hun?: The digital commodification of white woman style

Ilbury¹

2022

Journal of Sociolinguistics

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Sociolinguistic research has increasingly explored the ways in which semiotic features are variably recruited to stylistically perform enregistered social personae. In this paper, I add to this body of work by exploring the emergence of a stereotypically feminine style and persona that is widespread in British social media. Specifically, I examine the prevalence of non-standard spellings (e.g., darling, gorgeous), discourse features (e.g., hun, babe, u ok hun?), and characterological tropes (e.g., the life motto 'live, love, laugh') as indexical representations of a particular type of classed, gendered, and ethnic identity in a corpus of Instagram memes. I demonstrate that these features have become enregistered as a characterological figure of a British working-class White woman-the Hun-that is stylistically deployed as a digital commodity register. Concluding, I emphasise the need for research to engage more fully with stylisation and commodification in social and digital media interaction.

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Section: Stylisationmentioning

confidence: 99%

U Ok Hun?: The digital commodification of white woman style

Ilbury¹

2022

Journal of Sociolinguistics

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“…Research from the perspective of information technology has approached information and emotion detection using computer-mediated technologies (Gründer-Fahrer et al, 2018; Misopoulos et al, 2014). Since “activities on social media primarily consist of language use” (Gnach, 2018, p. 195), social media has also become the research focus of linguistics (Page et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

Linguistic Studies on Social Media: A Bibliometric Analysis

Wang

Feng

2021

Sage Open

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This study aimed to present the status quo of linguistic studies on social media in the past decade. In particular, it conducted a bibliometric analysis of articles from the field of linguistics of the database of Web of Science Core Collection with the aid of the tool CiteSpace to identify the general characteristics, major strands of linguistics, main research methods, and important research themes in the area of linguistic studies on social media. The main findings are summarized as follows. First, the study reported the publication trend, main publication venues, researched social media platforms, and languages used in researched social media. Second, sociolinguistics and pragmatics were found to be major strands of linguistics used in relevant studies. Third, the study identified seven main research methods: discourse analysis, critical discourse analysis, conversation analysis, multimodal analysis, narrative analysis, ethnographic analysis, and corpus analysis. Fourth, important research themes were extracted and classified based on four dimensions of the genre framework of social media studies. They were the participation nature and technology affordances of social media in the dimension of compositional level, the researched topics of education, (language) policy and politics in the dimension of thematic orientations, the researched discursive practices of (im)politeness, humor, indexicality and multilingualism in the dimension of stylistic traits, and the researched communicative functions of constructing identity, communicating (language) ideology, and expressing attitude in the pragmatic dimension. Moreover, linguistic studies on social media tended to be characterized by cross-disciplinary and mixed-method approaches.

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Social media and community building

Cited by 2 publications

References 1 publication

U Ok Hun?: The digital commodification of white woman style

U Ok Hun?: The digital commodification of white woman style

Linguistic Studies on Social Media: A Bibliometric Analysis

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