Social Media and Convergence Culture: A Scoping Review of the Literature on North American Basketball

Abstract

This systematic review was based on the work of Arksey and O’Malley and presents the current research on social media use in North American basketball. Thirty-five articles were reviewed to (a) identify authors, concepts, research methods, and the results that have provided greater insight into the role of social media in sports; and (b) describe both the strategies underlying social media use according to user profiles and the new relationship that is emerging between social media and the world of sports. The review reveals the multifaceted nature of the issues that have emerged with the increasing use of social media in sports, and this is discussed within the framework of the model proposed by Jenkins.

Self-Produced K-Pop Web Entertainment Program Production Components and Their Effect on Global Audience’s Program Satisfaction and Artist Loyalty—Focusing on “Going Seventeen”

“…The past decade has witnessed a digital transformation that has resulted in content production shifting from traditional television (TV) broadcasting to online platforms (García–Perdomo, 2021; S.-H. Yoon et al, 2021). This shift represents a new wave of media globalization, facilitated by online platforms such as YouTube and other social media (Girardin et al, 2020; Ojomo & Sodeinde, 2021), whose ease of access has made the process of content distribution more “frictionless” compared to traditional means like national broadcasting (Cunningham, 2015). These online platforms have also facilitated the monetization of content produced by creators from various cultural backgrounds, enabling them to establish their brands and engage with a wide-ranging, cross-cultural fanbase on a transnational level (Cunningham & Craig, 2016; S.…”