Social Media and Slacktivism in Young People’s Life

Abstract

This study examined such issues as social media in personality development and their influence on the development of public activism among young people. We also estimate the efficiency that various forms of information exchange have (shared or anonymous). The empirical base of the research includes sociological surveys held in Kazakhstan. We did a content analysis of frequently visited profile social media pages. The study found that the people who openly share on social media are more inclined to real-life engagement in public campaigns. Vice versa, anonymous support to the measures that are valuable to the community makes inclination of users to following real-life behaviors less likely. We believe that the social activism of young people should not only be targeted at an individual but must also serve the interests of governments and those of society. Overall, the Internet and online communities play a positive role in decision making on challenges in society and among young people.

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“…(Lane et al, 2018). Вместе с тем конкретные эмпирические исследования, как правило, не подтверждают данную гипотезу (Lee, Hsieh, 2013;Howard et al, 2016;Boulianne, Theocharis, 2020), хотя в отдельных работах внимание акцентируется на том, что в случае анонимной поддержки инициатив вероятность реального участия в них заметно снижается (Yessenbekova, 2020). Цифровое гражданское участие является весьма чувствительной темой для органов власти.…”

Demand for TV content in a national language: The case of Kazakhstan

“…For this reason, the authors show the importance of using the lexical richness of the national language on television. The country's population prefers to watch TV content in their native language [12]. In the authors'opinion, the viewer is not interested in all the content.…”