Social Media as a Communication Channel

Yurder, Yiğit; Akdöl, Buket

doi:10.4018/978-1-5225-9416-1.ch007

Cited by 4 publications

(2 citation statements)

References 28 publications

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“…The use of short videos in journalism can promote greater audience participation, facilitate understanding of complex issues, and reach a more diverse audience (Kramp & Loosen, 2018;San Lucas, Tolozano & León, 2020). It should be considered that audience creation and engagement are fundamental processes for newspaper communication management on social networks, since they allow them to create and maintain relationships with the public, generate traffic to their websites and increase visibility of their brands (Ferrucci, 2018;Yurder & Akdol, 2020;Jha & Verma, 2023).…”

Section: Short Videos In Digital Journalismmentioning

confidence: 99%

“…Analysis shows that audience interaction varies with the type of content posted, where Allan & Dianna (2021); and, Apasrawirote et al ( 2022), highlight the increasing use of short videos to drive interaction. However, not all media, such as "Público" and "Expresso", achieve the same response with this format, reflecting the need to adjust communication strategies to the target audience (Eru, 2020;Yurder & Akdol, 2020).…”

Section: Engagement: Likes Y Commentsmentioning

confidence: 99%

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Impact of short videos on digital journalism in social media

2023

RCS

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As social media continues to evolve, visual information has become a significant aspect in the media sector. Short videos on Instagram have revolutionized digital journalism and impacted management processes and journalistic practices in many ways. This paper aims to examine how reels are reshaping the way the news organizations make visual information available to the audience. Through a quantitative and qualitative approach, the profile of four of the main Portuguese national newspapers on the social network Instagram is analyzed. In the period under analysis, all of them increased the number of followers, presented differences and similarities in the use of strategies in the distribution of reels, used short videos in their strategies in order to be able to involve their target audience more. Furthermore, they discussed how the use of reels on Instagram has transformed communication management, such as the adoption of multimedia reporting and the integration of social media in news distribution. This article provides valuable insight into the evolving nature of digital journalism and the impact of social media on management processes and journalistic practices.

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Section: Short Videos In Digital Journalismmentioning

confidence: 99%

Section: Engagement: Likes Y Commentsmentioning

confidence: 99%

Impact of short videos on digital journalism in social media

2023

RCS

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Natural Language Processing for Sentiment Analysis in Social Media Posts to Identify Suspicious Behaviour

Gagandeep,

Verma

2024

Abhigyan

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This article reports a study on the use of the natural language processing approach in the sentiment analysis of social media posts for detecting suspicious activities involving deep learning methods. The primary objective is to design an automated system capable of identifying unfavourable sentiments and patterns that imply suspicious activity such as cyberbullying, hate speech and disinformation. The methodology involves collecting a diverse data set of 2,000 posts from platforms such as X and Facebook, pre-processed by tokenisation and normalisation. The sentiment analysis model uses a long short-term memory (LSTM) network because it finds that the LSTM network is good for recognising long-term dependencies between texts. Other heuristics are used to give prominence to posts with malicious behavioural profiles to flag them accordingly. The model is designed and tuned to pre-labelled data sets. This work shows considerable improvement over previous techniques at categorising the posts as suspicious by showing higher accuracy, precision, recall and F1 score ratios. In doing so, this research positively impacts the enhancement of paranoid security or the totality of social media safety by offering a strong early detection mechanism for reducing risky behaviours on social networks.

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The Promise of Blockchain-Based Decentralized Social Networks

Shilina

2023

Concepts, Technologies, Challenges, and the Future of Web 3

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This chapter explores the potential of the novel Web 3 phenomenon – decentralized social networks – to address the growing concerns over privacy, censorship, and user control on centralized social media platforms. Offering an alternative to traditional social media, decentralized social platforms utilize distributed ledger technologies like blockchain where data is stored on multiple nodes and controlled by the users, rather than a central authority. Such systems are designed to enable trust and transparency in online interactions, provide the ability to communicate without censorship or interference, and empower users with greater control over their personal data. This chapter discusses the benefits and challenges of blockchain-based social networks, as well as existing initiatives working towards a more decentralized, democratic, and user-centric model of social networking.

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Social Media as a Communication Channel

Cited by 4 publications

References 28 publications

Impact of short videos on digital journalism in social media

Impact of short videos on digital journalism in social media

Natural Language Processing for Sentiment Analysis in Social Media Posts to Identify Suspicious Behaviour

The Promise of Blockchain-Based Decentralized Social Networks

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