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Smart technologies are becoming rapidly used in various industries successfully. The tourism industry stands as one of the evolving industries, benefiting from these smart technological developments such as virtual and augmented reality, robotics, and internet of things. Anticipatory, experiential, and reflective are the three main phases of the consumer behavior process in tourism, which are regarded as pre-travel, during travel, and post-travel phases in tourism. Smart tourism technologies are being implemented to enhance the tourist experience in these phases of their journey. This chapter aims to highlight the smart tourism technology applications in every phase of consumer experience by presenting examples from the tourism industry.

In digital world, people spend most of their time on social media. Social media has gone beyond being just an online communication platform. It has become a channel that users prefer to other online platforms, such as websites, blogs, forums to get information about various businesses, events, and individuals. With Industry 4.0, all devices are connected to online platform, smart devices get more place in daily life. Instead of accessing information through individual applications, consumers prefer to obtain information from the company's social media pages and/or the company's internal and external customers' shared content. The purpose of the chapter is to indicate the importance of social media use, for organizations to interact effectively with all stakeholders, and to explain the benefits of social media usage of organizations in terms of different functions with examples from best cases and results of empirical researches.

In digital world, people spend most of their time on social media. Social media has gone beyond being just an online communication platform. It has become a channel that users prefer to other online platforms, such as websites, blogs, forums to get information about various businesses, events, and individuals. With Industry 4.0, all devices are connected to online platform, smart devices get more place in daily life. Instead of accessing information through individual applications, consumers prefer to obtain information from the company's social media pages and/or the company's internal and external customers' shared content. The purpose of the chapter is to indicate the importance of social media use, for organizations to interact effectively with all stakeholders, and to explain the benefits of social media usage of organizations in terms of different functions with examples from best cases and results of empirical researches.