Social media as a teaching innovation tool for the promotion of interest and motivation in higher education

Laserna, Marta Sánchez-Saus; Miguel, Mario Crespo

doi:10.1109/siie.2018.8586752

Cited by 11 publications

(7 citation statements)

References 4 publications

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“…Their study included 1300 schools students and observed that the social media positively motivated them towards learning. Authors in Laserna and Miguel (2018), conducted the similar experiment on linguistics classes and fined the similar results.…”

Section: Use Of Social Mediamentioning

confidence: 73%

Academic use of social networking sites in learners’ engagement in underdeveloped countries’ schools

Badshah

Jalal

Rehman³

et al. 2021

Educ Inf Technol

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Students’ engagement has been a hot topic since the origin of teaching and learning; and is developing rapidly with time and technology. With the recent advances in Information and Communication Technology (e.g, Internet of Things, Artificial Intelligence and 5G), it is a need of the hour to revive its smart use in academia. In underdeveloped countries, parents are offended by financial burdens and educating children is not a priority, resulting students are not effectively engaged in learning. Smartphones are mostly used for fun and entertainment, why not for teaching, learning and monitoring to reshape pedagogy. This study investigated the role of social media in learners’ engagement (l = 734) by making a productive relationship among the parents (p = 400), teachers (t = 21) and Principal in underdeveloped countries’ schools. The results of the study are promising. The statistics for 2018-2019 (i.e, without social media), shows only 3% to 4 % parental participation in meetings and scarce teachers interest in schooling, resulting in the learner disengagement. However, the statistics from 2019-2020 (i.e, use of social media), shows improvements in the parental engagement up to 20% and teachers engagement up to 70%, resulting in a productive learners engagement. It is worth mentioning here that the school (located in the village), learner average attendance increased to 95% (dropped the truancy to almost zero), which got higher authorities admiration.

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Section: Use Of Social Mediamentioning

confidence: 73%

Academic use of social networking sites in learners’ engagement in underdeveloped countries’ schools

Badshah

Jalal

Rehman³

et al. 2021

Educ Inf Technol

View full text Add to dashboard Cite

show abstract

“…So that many universities in Indonesia successfully market their university products and advantages through social media networks. This is why the industry needs to market its products to broaden how social media serves every organization that uses social media (Laserna & Miguel, 2018). So social media, as much as possible, help promote every request that wants to reach student brokers throughout the country and even the whole world (Scolere et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

Identification of the effectiveness of higher education marketing strategies using social media

Sintani

Fransisca

Anjarini

et al. 2021

irjmis

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There are many ways that universities can promote their programs and services to get the attention of prospective buyers. One strategy is to use social media to promote its products and services. Furthermore, the author believes that the successful promotion of various products owned by investment will determine the University's progress. We obtained data from publications such as comma books, journals, and several websites discussing university marketing promotion issues on social media pages to fill out this discussion. To answer this royal question, we have to go through the data analysis process by following the rules of scientific studies, including through a coding data evaluation system and drawing conclusions considering that the data we present is valid and reliable. Finally, we can conclude after reviewing the data and also in-depth discussions where we found that the effectiveness of marketing through social media for investment products and services is very appropriate and effective considering that today social media has become a place not only for young people to be friends but also a place for young people to become friends, and literature for business purposes as well as promotion including promotion of high change programs.

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“…Another study on Facebook and Twitter utilization to share content such as news, papers, videos and job offers related to higher education degrees of the University of Cadiz has been conducted (Laserna & Miguel, 2018). The target was degree students.…”

Section: Social Mediamentioning

confidence: 99%

A Social Media Analytics Framework to Increase Prospective Students’ Interests in STEM and TVET Education

Adnan

Ariffin

Hanafi

et al. 2021

AJUE

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Recently, the promotion of Science, technology, engineering and mathematics (STEM) education has become the highlight due to the shortage in the STEM workforce. Surprisingly, the enrolment rates in STEM degrees are still low in many countries. Social media has been identified as one of the main platforms that can help to increase prospective students’ interest in STEM and also Technical and Vocational Education and Training (TVET) subjects. However, very little research has been done for the higher education institutions in Malaysia in leveraging social media and social media analytics effectively to increase the students’ interests and awareness of STEM and TVET disciplines. Therefore, this paper aims to propose a framework to increase prospective students’ interest in STEM and TVET using social media and big data analytics. The objectives of this study are to explore various social media applications in education and study these applications towards increasing students’ interests and propose a suitable framework for Malaysian higher education institutions. The framework is proposed by following the theory synthesis methodology. Four main components of the framework have been proposed, namely social media, role model or mentoring, massive open online courses and big data analytics. Each component is significant and requires a considerable amount of time to develop. The suggested framework is anticipated to benefit higher education institutions with a significant gain of the number of students, revenues and positive reputations. Keywords: Social media, Social media analytics, STEM, E-learning, Education

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Social media as a teaching innovation tool for the promotion of interest and motivation in higher education

Cited by 11 publications

References 4 publications

Academic use of social networking sites in learners’ engagement in underdeveloped countries’ schools

Academic use of social networking sites in learners’ engagement in underdeveloped countries’ schools

Identification of the effectiveness of higher education marketing strategies using social media

A Social Media Analytics Framework to Increase Prospective Students’ Interests in STEM and TVET Education

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