Social media engagement as an evaluation barometer: Insights from communication executives

Jiang, Hua; Luo, Yi; Kulemeka, Owen

doi:10.1016/j.pubrev.2015.12.004

Cited by 60 publications

(32 citation statements)

References 30 publications

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“…Engagement with brands through social media tends to be researched via consumer surveys, with standard approaches including Likert scales (e.g., Brodie et al, 2011Brodie et al, , 2013Martínez-López et al, 2017). However, qualitative techniques have also been employed, including in-depth interviews (Jiang et al, 2016) and case studies (Panagiotopoulos et al, 2015). Other studies (Oh et al, 2017;Wang et al, 2017) have applied different metrics to measure brand engagement through social media using content analysis (e.g.…”

Section: Measuring Social Media User Engagementmentioning

confidence: 99%

Smart city communication via social media: Analysing residents' and visitors' engagement

Molinillo

Anaya‐Sánchez

Morrison

et al. 2019

Cities

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Highlights-Smart cities with the most social media followers had the lowest levels of engagement via social media.-Instagram generated higher levels of user engagement for smart cities.-Most common smart city social media posts were related to information about events.-Social media is not used to offer smart services to visitors and residents.-Smart cities are failing to capitalise on possibilities offered by social media.

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Section: Measuring Social Media User Engagementmentioning

confidence: 99%

Smart city communication via social media: Analysing residents' and visitors' engagement

Molinillo

Anaya‐Sánchez

Morrison

et al. 2019

Cities

View full text Add to dashboard Cite

show abstract

“…Messages travel faster and farther with enhanced connectivity and access (Diddi & Lundy, 2017;Killian & McManus, 2015). Key publics are able to receive, evaluate, and engage with messages at the touch of a button, making it more important than ever for practitioners to identify key publics, gauge public opinions, and adopt appropriate message strategies (Jiang et al, 2016). Moreover, social media users can directly respond to organizations, making two-way dialogue a staple in strategic communication (Grunig, 2009).…”

Section: Social Media Crisis Communication and Pcmsmentioning

confidence: 99%

Focusing on the “Public” in Public Relations: The Importance of Person-Centered Messages (PCMs) in Crisis Communication on Twitter

Yoo

Owlett

2021

JICRCR

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Based on the theoretical frameworks of situational crisis communication theory (SCCT) and person-centered messages (PCMs), this interdisciplinary study conducted a 2 x 3 experiment to examine the role of PCMs in crisis management on social media. Our findings suggest that crisis type (victim, preventable) has an effect on people’s perceptions/reactions toward an organization and that PCM levels (low, medium, and high person-centered messages) in crisis communication on social media influence organizational reputation and participants’ intention to post negative feedback about the organization in crisis. We suggest that when organizations are responding to crisis online, they provide additional attention to the interpersonal dynamics of those interactions. Theoretical and practical implications are discussed.

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“…Studies on engagement are abundant and there is a trend among current studies to focus on SM and online engagement (Jelen-Sanches 2017). Indeed, existing studies show that online engagement has become an effective PR tool for both non-profit and for-profit organizations (Jiang, Luo, and Kulemeka 2016;Avidar 2017;Voorveld et al 2018) Waters et al (2009) and other scholars have developed three strategies to engage with others, namely disclosure, information disclosure, and involvement (Jo and Kim 2003;Hofman et al, 2013;Bellström, Magnusson, Sören, and Thorén 2016). Disclosure refers to the way that communication transparency of different elements on websites, like its description, history, mission statement, and URL.…”

Section: Engagement Strategies On Social Mediamentioning

confidence: 99%

Türkiye’deki Belediyelerin Facebook Kullanımı: Siyasi Parti, Bölge ve Büyüklük Ekseninde Farklılıklar

Bozkanat¹

2020

İlef Dergisi

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Social network sites have changed the ways that all institutions, including municipalities, communicate and engage with their constituents. Also wanting to make use of their many advantages, municipalities use social media as an engagement tool. This study examines how municipalities in Turkey use their Facebook pages to engage with the public and how their engagement differs based on political party, region, and size. The descriptive results reveal that municipalities in Turkey only make use of half of the advantages offered by social media. Statistical analyses indicate there to be a significant difference by political party, geographical region, size of municipalities. One of the more significant findings of the study is that the more municipalities employ engagement strategies, the more followers on Facebook they attract. Moreover, metropolitan municipalities are more efficient at managing their Facebook page, sharing news links and press releases more often than other municipalities. Based on the findings, the study suggests that managing a Facebook page requires greater professional insight and public relations knowledge.

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Social media engagement as an evaluation barometer: Insights from communication executives

Cited by 60 publications

References 30 publications

Smart city communication via social media: Analysing residents' and visitors' engagement

Smart city communication via social media: Analysing residents' and visitors' engagement

Focusing on the “Public” in Public Relations: The Importance of Person-Centered Messages (PCMs) in Crisis Communication on Twitter

Türkiye’deki Belediyelerin Facebook Kullanımı: Siyasi Parti, Bölge ve Büyüklük Ekseninde Farklılıklar

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