Social Media Envy: How Experience Sharing on Social Networking Sites Drives Millennials’ Aspirational Tourism Consumption

Liu, Daisy; Wu, Laurie; Li, Robert

doi:10.1177/0047287518761615

Cited by 288 publications

(252 citation statements)

References 94 publications

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“…This paper proposes that storytelling in social media can be an effective instrument in enhancing co-creation and countering co-destruction of destination brands. Travelers are increasingly sharing their experiences on social media which affect tourists' perceptions and decision making (Liu, Wu and Li 2019) and these experiences are usually delivered through stories (Lund, Cohen and Scarles 2018), which communicate values and ideas as people are transported into the imaginary world of the stories empathizing with the characters and adopting the message (Van Laer, De Ruyter, Visconti and Wetzels 2014;Martin 2010). Stories are imperative in providing destination brands with uniqueness, personality and an emotional connection (Bierman 2012;Fog, Budtz and Yakaboylu 2005;Hosany, Prayag, Van Der Veen, Huang and Deesilatham 2017).…”

Section: Introductionmentioning

confidence: 99%

The Brand Value Continuum: Countering Co-destruction of Destination Branding in Social Media through Storytelling

Lund

Scarles

Cohen

2019

Journal of Travel Research

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Social media users are increasingly harming destination brands through their posts. This article examines how to counter brand co-destruction in social media through the application of storytelling practices. Based on a netnography of TripAdvisor and Facebook, combined with a case study of the Danish destination management organization (DMO) VisitDenmark, the article investigates the prospective ways in which social media users co-destroy the DMO’s brand. We demonstrate how value creation is a fluid process generated along a “brand value continuum,” as complex interplays between co-creation and co-destruction manifest through user-generated content. The article provides recommendations on how DMOs can counter co-destruction by using storytelling to influence perceptions and set agendas for user conversations that stimulate brand co-creation.

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Section: Introductionmentioning

confidence: 99%

The Brand Value Continuum: Countering Co-destruction of Destination Branding in Social Media through Storytelling

Lund

Scarles

Cohen

2019

Journal of Travel Research

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“…Using a mixed experimental design, this study finds that, among consumers with low trait self-esteem, luxury travel experiences shared by similar others stimulate focal consumers' own intentions to visit the same destination. In addition, destination visit intention is triggered by benign envy toward the experience sharer (Liu et al, 2019).…”

Section: Discussionmentioning

confidence: 99%

Mediatization of Tourism: New Trends and Tourist Attraction in the Online Space

Frolova¹,

Rogach²,

Ryabova³

2019

Media Education (Mediaobrazovanie)

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The article deals with the characteristics of the media content of tourist orientation, presented in the online network space, analyzes the specifics of reflection and formation of tourist attractiveness in the media reality. The empirical base of the study was the results of the content analysis of the reviews of tourists posted on the Internet, as well as other sociological studies characterizing the attitude of consumers to different media. Digital media in modern conditions are among the most popular sources of information about tourist services and products. These trends are determined by the advantages of information placed in the online network space: relevance, versatility, interactivity, hypertextuality, multimedia, accessibility. The outcomes of the outlook for tourism advancement by the help of the media were also discussed. Tourism media, as well as the expansion flow and evolution regarding receiving and construction and increasing the information to respond to the key questions of the development of tourism industry, were studied such as infrastructure equipment and services and the potential of the tourist industry. The content of cyber media was found to be helpful in consolidating the issues and modes and practical cases of various tourist groups, as well as representing the expectations and interests of tourism industry consumers. The popularity of media content has created vast opportunities for creators and users of information including personalization of demands, flexible communication, and the feasibility of introducing characters by presenting in virtual online space about the time spent on holidays.

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“…Information and Emotion Sharing (Self-Realisation and Self-Esteem of Travellers) TIDE can reveal SNS users' self-realisation and self-esteem by sharing trip information, destinations and attractions, itinerary information, opportunities for creativity. Expressions of feelings, experiences, emotions and achievements are evaluated against and alongside other's trip comments [58], contributing to the popularity of the trip diaries and, in turn, boosting users' ranking on SNSs.…”

Section: Functions Of Tidementioning

confidence: 99%

Tourism Information Diffusion through SNSs: A Theoretical Investigation

2020

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Social networking sites (SNSs) are known to have a role in promoting tourism and influencing how it is marketed to consumers, but there seems to be few deep analyses of SNS’s efficacy in tourists’ decision making and destination promotion. To address this, we present Tourism Information Diffusion Ecosystem (TIDE), a novel theoretical framework to help understand this system of tourism SNS information diffusion. TIDE defines who participates in the system, what roles participants play in distributing tourist information contained within user-generated content, how content within a network is distributed, and if this user-generated information, once diffused, has been transferred into tourists’ visiting actions, and the reasons why these actions have been generated. We discovered user typologies and the powerful characteristics of this network structure to be important factors affecting visiting actions in choosing particular tourist destinations.

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Social Media Envy: How Experience Sharing on Social Networking Sites Drives Millennials’ Aspirational Tourism Consumption

Cited by 288 publications

References 94 publications

The Brand Value Continuum: Countering Co-destruction of Destination Branding in Social Media through Storytelling

The Brand Value Continuum: Countering Co-destruction of Destination Branding in Social Media through Storytelling

Mediatization of Tourism: New Trends and Tourist Attraction in the Online Space

Tourism Information Diffusion through SNSs: A Theoretical Investigation

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