“…As an important channel for transmitting information, social media improves the financial market information environment. A large number of studies have shown that the use of social media by companies reduces information asymmetry among investors (Blankespoor et al, 2014;Prokofieva, 2015;Li et al, 2018;Ding et al, 2020), allows them to obtain timely market feedback (Uyar and Boyar, 2015), eases the market's negative reaction to a product crisis (Lee et al, 2015) and predicts future earnings and company value (Chen et al, 2014;Bartov et al, 2018;Tang, 2018;Green et al, 2019;Chung et al, 2020;Huang et al, 2020).…”