“…In recent years, social media (SM) technologies such as Facebook, Twitter, YouTube, LinkedIn are increasingly being used for low cost information transfer and wide circulation of information promptly (Bertot, Jaeger, & Grimes, 2012;Neiger et al, 2012;Zavattaro, 2013). It could, therefore, be argued that SM can be considered as an emerging technological innovation which, if carefully manipulated, can help strengthen e-procurement initiatives.…”