Social Media Marketing All‐in‐One For Dummies®

Zimmerman, Jan; Sahlin, Doug

doi:10.1002/9781118257661

Cited by 33 publications

(28 citation statements)

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“…Social networks are groups of people, communities that have shared similar interest or views. By Zimmerman and Ng [25], social networks are generally user-friendly. In common practice, social networks consist of profiles that are created and completed by users themselves.…”

Section: Social Networkingmentioning

confidence: 99%

Corporate Sustainability in the Process of Employee Recruitment through Social Networks in Conditions of Slovak Small and Medium Enterprises

et al. 2018

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Recruitment strategy and policy are significantly affected by both the internal conditions of the enterprise and the external environment. It is important to anticipate and react to changes in the labor market in a timely manner, to eliminate potential threats and take advantage of opportunities to continuous staffing of current and future needs of the enterprise. The role of managers in deciding on possible techniques for recruiting employees is to respect the principles of sustainability both economically and socially. Due to the use of information technology, this trend is easier to apply in practice, as enterprises can present themselves and get information about potential job seekers. The success of the recruitment process is increasing if public awareness about the employer is positive. Designing the survey methodology was based on the axiom that traditional ways of recruiting employees are being replaced by techniques using the Internet and social networks. The aim of the paper is to present the views of domestic and foreign experts on the recruitment of employees using social networks. We compare the theoretical knowledge with the results of social networking research in SMEs in Slovakia and especially their use in the process of recruiting employees. A total of 324 enterprises with domestic and foreign capital share participated in the sociological questionnaire. The results have shown that enterprises with foreign capital share are more progressive in using the Internet to offer jobs and in gaining information on jobseekers through social networks.

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Section: Social Networkingmentioning

confidence: 99%

Corporate Sustainability in the Process of Employee Recruitment through Social Networks in Conditions of Slovak Small and Medium Enterprises

et al. 2018

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“…Shivarudrappa (2014) indicates that the conventional approach which follows the one-to-many approach in conveying marketing messages to latent customers has ceased to be collaborative, effective and competitive in communication. Zimmerman, and Sahlin (2010), opine that new media communication utilises social networks in achieving communications goals that can reach all sorts of customers who are active on social media. Thus, modern media has enabled more ordinary customers to relay experiences and opinions pertaining to products at reduced or no cost on a global platform (Okazaki, & Taylor, 2013).…”

Section: Modern Advertising Mediamentioning

confidence: 99%

Contrasting Contemporary Advertising Media Strategies of Small Retail Firms:

Masocha¹

2018

JEBS

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This paper is an investigation contrasting modern and traditional advertising media from the perspective of small retail firms in Limpopo province of South Africa. Prior studies established juxtaposition in terms of media choices which continuously challenges businesses at large, per se, small retail businesses. A cross-sectional survey, through a purposive sampling technique of a subsequent sample size of 236 owners and managers of small retail firms was utilised in this research. Descriptive statistics, correlation and exploratory factor analysis (EFA) were used in data analysis. Furthermore, structural equation modelling (SEM) was used in hypotheses testing. The findings of the study posit that traditional advertising media have no significant influence on communication effectiveness and the performance of small retail SMEs. Contrarily, modern advertising media was found to positively and significantly influence the performance of retail SMEs. The practical implications of this study primarily pertain to the demise of traditional advertising media in the contemporary environments which business people need to consider. Theoretically, the study posits a review of the theory that pertains to the use of traditional media juxtaposed to modern media in contemporary advertising.

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“…For example, books have been written that address marketing strategies for social media (Evans, 2010), social media metrics (Stern & Scott, 2010), and creation of social media applications to add value to the company's bottom line (Handley, Chapman, & Scott, 2010). A large assortment of reference books provide “how to,” knowledge and expertise in the use of social media technologies (e.g., Safko, 2010; Zimmerman & Shalin, 2010). Relevant information can be found in all of these nontraditional channels that may be beneficial to the academic community from a practical perspective and provide input for future research studies.…”

Section: Literature Foundationsmentioning

confidence: 99%

Integration of Study Abroad with Social Media Technologies and Decision‐Making Applications

Deans

2012

Decision Sci J Innov Edu

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This article describes the design and delivery of a program, “Global Business in a Digital World.” The program integrates the use of social media technologies and business applications in a series of courses that include short‐term study abroad components that focus on emerging markets. The objectives are to: (1) provide additional options for study abroad; (2) broaden the scope of the international business program to include more emphasis on emerging markets; (3) provide integration across business and liberal arts; and (4) integrate social media technologies into the study abroad experience. To achieve these objectives, students study business in the host country, interact with local company executives, and experiment with social media and related technologies. A conceptual framework describes the course structure and its relationship with the four categories of social media classified as 4Cs: Communication, Connection, Cooperation, and Collaboration (Cook, 2008; Enterprise 2.0. Burlington, VT: Gower Publishing Limited). Conclusions reveal improved student learning outcomes after exposure to the study abroad, but also suggest the study abroad experience requires specific skill development. A research framework gives direction for future work.

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Social Media Marketing All‐in‐One For Dummies®

Cited by 33 publications

References 0 publications

Corporate Sustainability in the Process of Employee Recruitment through Social Networks in Conditions of Slovak Small and Medium Enterprises

Corporate Sustainability in the Process of Employee Recruitment through Social Networks in Conditions of Slovak Small and Medium Enterprises

Contrasting Contemporary Advertising Media Strategies of Small Retail Firms:

Integration of Study Abroad with Social Media Technologies and Decision‐Making Applications

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