Dialogmarketing Perspektiven 2010/2011 2011
DOI: 10.1007/978-3-8349-6593-6_1
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Social Media Marketing - ein neues Marketing-Paradigma?

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“…Marketing over social media channels is a paradigm that evolved quite a few years ago. Driven by the simple fact that customers developed a new form of informational emancipation towards the usual ways products were advertised by sharing insights about product, the trust of people in advertisements by companies decreased ( [40], p. 11). Therefore, using social media became a better way to stay in touch with customers.…”
Section: Marketingmentioning
confidence: 99%
“…Marketing over social media channels is a paradigm that evolved quite a few years ago. Driven by the simple fact that customers developed a new form of informational emancipation towards the usual ways products were advertised by sharing insights about product, the trust of people in advertisements by companies decreased ( [40], p. 11). Therefore, using social media became a better way to stay in touch with customers.…”
Section: Marketingmentioning
confidence: 99%