Social Media Marketing Perspectives in the Organization in Morelia, Mexico

Calderón, Gerardo Gabriel Alfaro; Moreno, Flor Madrigal

doi:10.5539/ijms.v8n2p128

Cited by 5 publications

(4 citation statements)

References 10 publications

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“…The foregoing shows that Mexico has the capabilities to develop the area of CMSN and that access is neither restricted nor limited for those entrepreneurs who want to launch into this activity. Then concludes Madrigal Moreno et al (2016) in a study that it is confirmed that the contemporary society has established the conditions to implement properly social media marketing in Morelia.…”

Section: Content Marketing and Social Network (Cmsn)mentioning

confidence: 75%

Digital Entrepreneurship and Micro and Small Enterprises in Times of Covid-19 in Mexico

Chiatchoua

Romero

2023

EcoNeg

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El COVID-19 ha afectado el desarrollo de las actividades económicas y ha aumentado el desempleo. La alternativa más viable es promover el emprendimiento. El emprendimiento digital tomó mayor importancia ante el confinamiento impuesto para frenar la propagación del COVID-19. El objetivo de esta investigación es analizar algunas áreas de trabajo para el desarrollo del emprendimiento digital con el objetivo de promover el autoempleo de los jóvenes. Se utilizó una metodología cualitativa con alcance transversal y descriptivo utilizando fuentes secundarias. Los resultados muestran que las herramientas tecnológicas como el Marketing de Contenidos y Redes Sociales, Inteligencia Artificial, Impresión 3D, Realidad Virtual, Big Data, Dispositivos a través de la Voz, Robotización, automatización y transformación digital de empresas, Comercio Electrónico y Ocio Digital son la nueva fuente para el desarrollo empresarial. Si bien México está preparado para la implementación de negocios vía Internet, cabe señalar que aún existen barreras como la burocracia, capacitación, mayor inversión, desconocimiento y resistencia al cambio. Entonces, es urgente desarrollar estrategias colaborativas público-privadas-académicas para fortalecer las instituciones, la infraestructura y las capacidades humanas enfocadas en las nuevas tecnologías para garantizar el empleo digno para la generación Z, también conocida como la generación Centennials, los nacidos entre 1995 y 2010.

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Section: Content Marketing and Social Network (Cmsn)mentioning

confidence: 75%

Digital Entrepreneurship and Micro and Small Enterprises in Times of Covid-19 in Mexico

Chiatchoua

Romero

2023

EcoNeg

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“…Digital marketing is used at every point of the consumer's buying process, from brand awareness to buy enchantment and product facilitation guidance, brand use instruction, and management of postpurchase customer service, according to Stone and Woodcock (2013). In order to reach customers, social network advertising, according to Moreno et al, (2016), utilizes communication channels for marketing and serves as a replacement for traditional marketing tactics. These results are congruent with research by Hassan et al, (2015), who discovered that social networking is a powerful marketing tool that draws consumers and influences their purchasing decisions.…”

Section: Literature Reviewmentioning

confidence: 99%

Influence of Digital Marketing on Purchase Decision A Qualitative Study on Pakistani Customers

Fareed,

Jabbar,

Makhdoom

et al. 2023

TIBSS

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Previous studies rarely focused on exploring the factors that influence Pakistani customers towards purchase decisions through digital marketing. This research will explore the factors that influence customer purchase decision in the Pakistan consumer market through digital marketing with the help of thematic analysis. This research will significantly drive implications for marketers over customer purchase decision and also helps the policymakers to identify the key factors for their specific products. The explored factors will also indicate customers’ behavioural approach of purchasing through digital marketing platforms. A qualitative research strategy has been embraced to lead this research exploration. Semi-structured interviews were conducted and thematic analysis was applied as a tool for this research after transcribing the interview data through NVivo QSR version 10. The themes are comprised of factors obtained during data analysis. The topics comprise Customer impulsivity is increased by digital marketing, price affects customers' buying decisions, the main variables influencing a customer's buying intention are social, psychological, personal, and cultural. Even though social impact influences decision-making in digital marketing, few studies have considered social influence in decision support systems since, until recently, social interaction data was not properly collected in digital marketing databases. Despite this, the clientele for digital marketing is gradually shifting from a transactional to a relationship-based culture.

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“…There is an explanation for this change in shopping behavior. Studies conducted Madrigal Moreno et al (2016) revealed that internet technology has changed human lifestyles by providing increased welfare through various product choices, lower prices, unlimited access to information, and expanding distribution channels. Other studies have also shown that shopping through technology can be done without the need for direct meetings between sellers and buyers (Ha et al, 2015), thereby reducing obstacles in the transaction process (Öztamur & Karakadılar, 2014) Figure 1.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Marketing Mix on Purchasing Decisions on E-Commerce Live Streaming Platforms

Verina,

Nurrachmi,

Zaerofi

2024

International. J. of. Educ. Manag. Technol.

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This study aims to examine the influence of marketing mix (product, price, promotion, people, and process on purchasing decisions on E-commerce Live streaming platforms such as Shopee Live and Tiktok Live. The population of this study is consumers in Indonesia who have shopped through Live streaming commerce. The type of research used is quantitative research. Data analysis techniques using Structural Equation Modeling (SEM) and data processing using Partial Least Square (PLS) analysis with Smart PLS 3.2.9 applications. The research sample was 252 respondents, data were obtained using questionnaires with a Likert scale of 1-6. The results showed that price, promotion and people had a positive and significant effect on purchasing decisions. While products and processes do not have a significant effect on purchasing decisions in live streaming commerce.

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Social Media Marketing Perspectives in the Organization in Morelia, Mexico

Cited by 5 publications

References 10 publications

Digital Entrepreneurship and Micro and Small Enterprises in Times of Covid-19 in Mexico

Digital Entrepreneurship and Micro and Small Enterprises in Times of Covid-19 in Mexico

Influence of Digital Marketing on Purchase Decision A Qualitative Study on Pakistani Customers

The Influence of Marketing Mix on Purchasing Decisions on E-Commerce Live Streaming Platforms

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