Social Media Marketing Toward Perceptual Consciousness and its Impact on Online Purchasing Intention

Sri,

doi:10.35808/ersj/958

Cited by 7 publications

(5 citation statements)

References 35 publications

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“…While companies work to improve their marketing tactics, there is a dearth of research on how these tactics affect client happiness (Chang et al, 2020). Because of this study vacuum, the connection between marketing tactics and customer happiness is poorly understood (Riorini, 2018). The fact that firms are not fully aware of the marketing tactics that will increase consumer retention is one of the significant issues in this sector.…”

Section: Problem Statementmentioning

confidence: 99%

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The Impact of Loyalty on Customer Retention: The Case of Lebanon

Alayli

2023

Int. J. Res. Publ. Rev.

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In today's business world, the effect of marketing methods on customer retention is a crucial subject for research. While companies work to improve their marketing tactics, there is a dearth of research on how these tactics affect client satisfaction. Because of this study vacuum, the connection between marketing tactics and customer happiness is poorly understood. The fact that firms are not fully aware of the marketing tactics that will increase consumer retention is one of the significant issues in this sector. Businesses spend a lot of money on marketing campaigns to advertise their goods and services, but they are unsure which movements will result in higher consumer retention. Companies may invest in costly marketing techniques due to this lack of awareness, which can lead to expensive blunders.Lack of agreement on what defines customer happiness is another issue. Therefore, it is crucial to comprehend the various aspects of client retention, including the product or service's quality, pricing, accessibility, and customer service. A survey questionnaire will be given to the chosen respondents to obtain the primary data for this study. Data on consumers' opinions of marketing tactics and levels of retention will be gathered using the survey questionnaire. Online distribution methods for the survey will include social media and email. The benefit of employing online distribution platforms is that they make reaching many respondents with the survey questionnaire quick and straightforward. Additionally, internet platforms allow researchers to monitor the response rate and remind non-respondents. The questionnaire will be pre-tested on a small sample of consumers before the survey's administration to ensure it is unambiguous, concise, and simple to comprehend.Any necessary changes to the questionnaire will be made using the feedback from the pre-test. Loyalty and retention of customers are two vital indicators of a company's future development and prosperity. Long-term success and sustainable expansion depend on establishing and nurturing relationships with a devoted consumer base. This research investigates the connection between brand loyalty and customer retention, specifically how brand loyalty affects a consumer's propensity to remain loyal to a particular brand or business. One definition of customer loyalty is the extent to which a consumer identifies with a specific business, brand, or product. Repeat buyers are a company's best asset since they are satisfied with their purchases, vocal advocates, and brand advocates. They start spreading positive feedback about the company and ultimately help it expand.Customer retention refers to a business's capacity to keep its clientele happy over time. It reflects how successful a firm has been at cultivating long-term connections with its clientele and a metric of consumer loyalty. Increased client lifetime value, lower customer acquisition expenses, and better brand reputation are just a few of the many advantages associated with a high customer retention rate. L...

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Section: Problem Statementmentioning

confidence: 99%

“…Without knowing how a marketing strategy will affect consumer happiness, it is not enough to invest in it unthinkingly. Businesses must research marketing tactics to increase client happiness (Riorini, 2018). More research is needed on the effect of marketing methods on consumer retention.…”

Section: Problem Statementmentioning

confidence: 99%

The Impact of Loyalty on Customer Retention: The Case of Lebanon

Alayli

2023

Int. J. Res. Publ. Rev.

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“…According to Riorini (2018), the high awareness about the brand as a symbol of status and prestige does not lowering the intention of the customer to buy the expensive products. Consumer purchasing intention is the express action that consumers searching, purchasing, using, and evaluation of products and services which expect to satisfy their individual needs (Le-Hoang, 2020).…”

Section: Background Of Studymentioning

confidence: 99%

Analysis of Perceived Usefulness and Ease of Use on Online Shopping Intention

Alam,

Agin,

Suhaimi

et al. 2023

European Proceedings of Finance and Economics

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The internet has emerged as a useful instrument in the marketing platform whether through internal or externally created transactions ever since it underwent a technological transformation in the twenty-first century. This can be seen with the improvements on worldwide interconnection and better information systems. Online shopping has become commonplace among consumers who want to buy any goods or services. This is in line with the rate of internet usage and technological development. This study was conducted to analyse the relationship between perceived usefulness and perceived ease of use towards consumer online purchasing intention in Klang Valley. Quantitative methods were implemented in this study which questionnaires were distributed among the selected respondents. Then, all data were analysed through IBM SPSS Version 24. Reliability analysis, demographic profiles analysis, and correlation analysis was conducted in this study. Results indicated that the relationship between perceived usefulness and perceived ease of use towards consumer online purchasing intention are significantly positive. The result will contribute to businesses, small medium enterprises and marketing research companies in targeting their audience.

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“…Metode yang paling penting untuk meningkatkan Brand Awareness dan Brand Image adalah Consumer Brand Engagement (Cheung et al, 2020). Media Sosial banyak dimanfaatkan oleh bisnis untuk menyebarkan informasi dan meningkatkan kesadaran merek di kalangan konsumen (Riorini & Riorini, 2018). Pemasaran melalui media sosial bisa sangat membantu dalam membangun brand awareness dan brand image.…”

Section: Pendahuluanunclassified

Anteseden dan Konsekuensi dari Consumer Brand Engagement

Dwiputri,

Riorini

2023

jptam

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Penelitian ini memiliki tujuan untuk menganalisis pengaruh Entertainment, Customisation, Interaction, Electronic Word of Mouth (EWOM), dan Trendiness, terhadap Consumer Brand Engagement dan Consumer Brand Engagement terhadap Brand Image. Sebanyak 360 responden dikumpulkan dengan menyebarkan kuesioner secara online. Perangkat lunak Structural Equation Model (SEM) dan AMOS 24 digunakan sebagai teknik analisis data. Purposive sampling adalah pendekatan yang diterapkan. Hasil penelitian ini menunjukkan bahwa Entertainment berpengaruh terhadap Consumer Brand engagement, Customisation berpengaruh terhadap Consumer Brand Engagement, Interaction berpengaruh terhadap Consumer Brand Engagement, Electronic Word of Mouth (EWOM) berpengaruh terhadap Consumer Brand Engagement, Trendiness berpengaruh terhadap Consumer Brand Engagementt, Consumer Brand Engagement berpengaruh terhadap Brand Image.

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Social Media Marketing Toward Perceptual Consciousness and its Impact on Online Purchasing Intention

Cited by 7 publications

References 35 publications

The Impact of Loyalty on Customer Retention: The Case of Lebanon

The Impact of Loyalty on Customer Retention: The Case of Lebanon

Analysis of Perceived Usefulness and Ease of Use on Online Shopping Intention

Anteseden dan Konsekuensi dari Consumer Brand Engagement

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