Social media practices in Indonesian SMEs

Dirgiatmo, Yong; Abdullah, Zarifah; Ali, Raja Haslinda Raja Mohd

doi:10.1504/ijbis.2020.109556

Cited by 9 publications

(7 citation statements)

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“…SME owners in developing countries do not view firm size as an integral element when considering the adoption of Facebook and Instagram for marketing. These findings align with the perspectives of Dirgiatmo et al (2020) and Mohammed et al (2023), who argue that business size is not a hindrance to social media adoption. SME owners consider their support as critical in their decision to adopt Facebook and Instagram for marketing purposes.…”

Section: Resultssupporting

confidence: 88%

“…We use the TOE framework (Eze, Chinedu-Eze, & Awa, 2022;Pradifera et al, 2022),to examine the antecedents of Facebook and Instagram adoption, including technology, organisation, and environment. The framework includes technology context elements such as interactivity (Alsoud, Al-Muani, & Alkhazali, 2022) and costeffectiveness (Nair et al, 2022); organisation context elements such as firm size (Dirgiatmo, Abdullah, & Ali, 2020) and owners' support (Ramdani, Raja, & Kayumova, 2022); and environment context elements such as customer pressure (Maroufkhani et al, 2020) and market scope (Ramdani, Raja, & Kayumova, 2022). Figure 1 represents the conceptual framework for this study.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

“…Mohammed et al (2023) suggest that firm size does not act as a barrier in Facebook and Instagram adoption among businesses. Dirgiatmo et al (2020) assert that SMEs adopt Facebook and Instagram regardless of their size.…”

Section: Firm Sizementioning

confidence: 99%

See 2 more Smart Citations

The Innovation Impact on Marketing Performance: The Case of SMEs in Developing Countries

Khan,

Malaka

2023

ECIE

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Despite the growing body of literature on social media adoption in marketing, there appears to be a lack of research on the specifics and ramifications for small and medium-sized enterprises (SMEs), which are an important segment of the business world. This study aims to address this gap by investigating the use of Facebook and Instagram in marketing among fast-food SMEs in Pakistan, a developing country. To achieve this goal, the study employs the technology-organisation-environment (TOE) framework and a multiple case study approach to analyse the antecedents of Facebook and Instagram adoption and their impact on marketing performance. Data was collected through semi-structured interviews with thirty fast-food SMEs in Pakistan and analysed using thematic analysis. The study reveals that several antecedents influence the adoption of Facebook and Instagram in marketing among SMEs, including interactivity, cost-effectiveness, owner support, customer pressure, and market scope. Furthermore, the adoption of these social media platforms impacted marketing performance, as it enhances brand awareness and customer buying interest. The study's findings offer a conceptual framework on the antecedents of Facebook and Instagram adoption in marketing among fast-food SMEs in Pakistan, with implications for their marketing performance. The study's conceptual framework can serve as a foundation for future research exploring social media adoption in other SMEs and industries. This study has both practical and theoretical contributions. At the practical level, it provides suggestions for fast-food SMEs in Pakistan on how to adopt social media platforms effectively for marketing purposes. At the theoretical level, it enriches the existing literature on social media adoption in SMEs.

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Section: Resultssupporting

confidence: 88%

Section: Conceptual Frameworkmentioning

confidence: 99%

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The Innovation Impact on Marketing Performance: The Case of SMEs in Developing Countries

Khan,

Malaka

2023

ECIE

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“…However, SMEs have not optimally carried out advertising and marketing strategies or have grasped or used online marketplaces and promotions [34]. Even many craft SMEs have used digital media, but they have not used it effectively [38]. This has an impact on the inability to produce unique, varied, and high-quality products.…”

Section: The Challenge Of Craft Smesmentioning

confidence: 99%

“…This has the potential to improve the company's performance. Digital media positively impacts SMEs by reducing communication and promotion costs, increasing sales volume, simplifying information delivery, and improving relationships with customers and stakeholders [38].…”

Section: The Smes Culture For Open Innovationmentioning

confidence: 99%

Challenges, Open Innovation, and Engagement Theory at Craft SMEs: Evidence from Indonesian Batik

Raya

Andiani

Siregar

et al. 2021

Journal of Open Innovation: Technology, Market, and Complexity

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Indonesian batik small and medium enterprises (SMEs) are rapidly growing, but they face many challenges in developing their business. For this reason, we propose a combination of open innovation and engagement theory to overcome these challenges. We conducted interviews with 27 local government officers (external stakeholder) and 57 managers of batik SMEs (internal stakeholder). We confirmed the interview results with 20 batik experts and representatives from the Indonesian Ministry of Industry in the Focus Group Discussion. We have divided the findings of this study into two categories: Java and outside of Java, since the two areas have different characteristics. According to our findings, the biggest challenge of batik SMEs in Java is the emergence of the batik printing business. Meanwhile, batik SMEs outside of Java are having difficulty obtaining raw materials. Open innovation has been implemented by some batik SMEs in Indonesia and can improve their business performance. However, more batik SMEs do not implement open innovation due to the lack of their skills and involvement of other stakeholders. As a result, we suggest that open innovation in the Indonesian batik industry needs to be supported by the participation of various parties or that open innovation is combined with engagement theory.

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Fashion heritage future: Factors influencing Indonesian millenials and generation Z’s interest in using traditional fabrics

Suzianti,

Amaradhanny,

Fathia

2023

Journal of Open Innovation: Technology, Market, and Complexity

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Social media practices in Indonesian SMEs

Cited by 9 publications

References 0 publications

The Innovation Impact on Marketing Performance: The Case of SMEs in Developing Countries

The Innovation Impact on Marketing Performance: The Case of SMEs in Developing Countries

Challenges, Open Innovation, and Engagement Theory at Craft SMEs: Evidence from Indonesian Batik

Fashion heritage future: Factors influencing Indonesian millenials and generation Z’s interest in using traditional fabrics

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