Social Media Promotional Tools in Academic Library

Abstract

The web 2.0 applications such as Facebook and Twitter have been widely used by academic library as a new communication channel to gain the user feedback and insight towards their services and activities. This paper discussed the effectiveness of these two applications; Facebook and Twitter in promoting library services in one academic library with the research university status in Malaysia. This study reported the pilot study of the main research entitled "The effectiveness of Web 2.0 application in promoting library services in Malaysian research university libraries. The objectives of this study are: i) to identify the effect of these two applications in promoting the library services, and; ii) to identify the elements in Facebook and Twitter in promoting the library activities. The research question guiding this study are as follows; i) how frequent library Facebook and Twitter are used? And ii) What are the purpose of using Facebook and Twitter with the students? This study used quantitative method by using a questionnaire survey distributed to 50 students in one of the university libraries. The analysis is done thru simple Microsoft Excel to identify the percentage value. The findings indicated that Facebook provides the greatest impact as promotional tools, disseminating information, medium in answering user inquiries and provides instant feedback on the promotional initiatives. Finding in the elements in promoting found that forum and discussion are the most effective elements in Facebook. On the question of the purpose of using, information, communication is the most popular purpose in both applications. These research findings are useful to libraries and librarians in studying the impact gained by the libraries after embarking these two applications. This study also recommended that enhancement of library website design will provide better user experience in awareness of services and activities.

Polish university libraries social networking services during the COVID-19 pandemic spring term lockdown

“…Social media platforms enable wider communication and cooperation between academic librarians and online users ( Hicks, 2012 ). Social media is also increasingly used in library marketing ( AlAwadhi & Al-Daihani, 2019 ; Cheng, Lam, & Chiu, 2020 ; Jones & Harvey, 2019 ; Mustafa, Zainuddin, Idris, & Aziz, 2016 ; Trucks, 2019 ). The scientific literature regarding the prevalence of social media use among academics is dominated by analysis of the tools used by librarians, their objectives, and the potential for their effective use ( Burclaff & Johnson, 2014 ; Magoi et al, 2017 ).…”

Biblioteca universitária híbrida no contexto da Web 2.0: integração de ferramentas para a promoção de produtos e serviços

“…A Web 2.0, por oferecer mais conectividade, proporciona ao usuário a possibilidade de contribuir e participar da construção de novos serviços e atividades da biblioteca, o que pode facilitar a fidelização do público-alvo pela administração. Com a tecnologia Web 2.0, o usuário passa a ter uma web mais flexível, permitindo mais controle sobre o conteúdo, mais interação, concepção e criação de conteúdo colaborativo da web (A'DILLAH et al, 2016).…”