Social Media Publishing Strategies of German Newspapers: Content Analysis of Sports Reporting on Social Networks by German Newspapers—Results of the 2021 Social Media International Sports Press Survey
Abstract:Newspaper sports departments in Germany are reacting to changes in social media by expanding their offerings and employing a variety of publishing and engagement strategies. In this constantly evolving media environment, it is important to understand how newsrooms utilize social media to inform their audiences. This study examines the approaches German newspapers apply to publishing sports content on social media, and outlines how users interact with these posts. In analyzing these aspects, this paper applies … Show more
“…In this context, Seeger et al (2023) analyzed the publishing strategies of eight German newspapers across their Twitter and Facebook posts. The results of this study highlight how most of the content published by these news outlets aim to redirect users to the publications' websites and increase their audience, rather than forging a new editorial space to push certain narratives and interact with users.…”
Section: Broadening the Discussion On Trends And Challengesmentioning
In current digital media landscapes, sports journalism has lost its status as the undisputed playmaker in delivering sports-related information to audiences [...]
“…In this context, Seeger et al (2023) analyzed the publishing strategies of eight German newspapers across their Twitter and Facebook posts. The results of this study highlight how most of the content published by these news outlets aim to redirect users to the publications' websites and increase their audience, rather than forging a new editorial space to push certain narratives and interact with users.…”
Section: Broadening the Discussion On Trends And Challengesmentioning
In current digital media landscapes, sports journalism has lost its status as the undisputed playmaker in delivering sports-related information to audiences [...]
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.