Social Media's Impact on Healthcare Services

Pentescu, Alma; Cetină, Iuliana; Orzan, Gheorghe

doi:10.1016/s2212-5671(15)01044-8

Cited by 24 publications

(20 citation statements)

References 2 publications

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“…The active use of social media by clinicians facilitates access to accurate information while reinforcing mutual relationships in health-related issues. Use of social media in health, it is used as a means of feedback by specifying opinions and advice for the health system while providing information and convenience to individuals (Pentescu et al, 2015).…”

Section: Social Media and Use In Healthmentioning

confidence: 99%

The Effect of Mass Media on Health Communication in the Use of Health Service and the Role of Social Media: The Case Study of the Province of Kilis

Akiş

Ayhan

2019

International Journal of Health Management and Tourism

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Mass media, internet and social media play an important role in the provision of health communication thanks to technological innovations. These resources have become the platforms that people use to seek advice before the use of health services and then giving advice. This study was carried out to determine the use of social media in the selection of physicians, dentists and hospitals in Kilis. For this purpose, the questions that reveal the personal behaviours of the participants and the Before and After Purchasing in Social Media scale were used. The study was carried out on 391 people living in Kilis province. As a result of the study, it was determined that individuals were not sufficiently affected by social media in the selection of doctors, dentists and hospitals. 72,9% percent of individuals surveyed have reached the conclusion that they use social media. Internet or social media utilization rate for health-related developments is 19,8%. As a result of the study, it was found that there was no significant difference between the participants' social behaviours before and after the purchase in social media for age and occupational variables; it was observed that there was a significant difference among education status variable.

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Section: Social Media and Use In Healthmentioning

confidence: 99%

The Effect of Mass Media on Health Communication in the Use of Health Service and the Role of Social Media: The Case Study of the Province of Kilis

Akiş

Ayhan

2019

International Journal of Health Management and Tourism

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“…Hence, the current dilemmas found from studies related with social CRM can be categorized into two main dimensions. The first, tends to concentrate either on SM in healthcare context ( Panahi et al., 2014 ; Pentescu et al., 2015 ; Denecke et al., 2015 ; Heras-Pedrosa et al., 2020 ), or CRM in healthcare context ( Baashar et al., 2016 ; Johnson, 2018 ; Chatterjee et al., 2019 ; Shahid, 2019 ). These two scenario cases can result in inconsistent usage of social media among healthcare organizations in terms of response, reliability and privacy, at social media level, and deficiency in CRM at functional level.…”

Section: Introductionmentioning

confidence: 99%

Transforming traditional CRM into social CRM: An empirical investigation in Iraqi healthcare industry

Jalal

Bahari

Tarofder

2021

Heliyon

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The unprecedented growth of social media usage questions the conventional customer relationship management (CRM). Social CRM strategy is a novel version of CRM empowered by social media technology that offers a new way of managing relationships with customers effectively. The aims of this study are two-fold, examining the important determinants of the successful adoption of the social CRM; and to validate the outcomes on this novel social CRM adoption in the healthcare industry. The proposed adoption model of this study derived with theoretical support from TOE, DOI and ISS theories in IS/IT, social media, and CRM literatures. This undertaking focuses on the use of structural equations modelling, to examine a theoretical social CRM (Social Customer Relationship Management) model involving 17 Iraqi hospitals, and a sample total of 428. The model's principal independent constructs are associated to the viewpoint of top management, IT staff and operational staff, regarding the grounds for social CRM adoption, the operations performed on social CRM, and the themes employed. PLS-SEM was applied for statistical analysis, to evaluate the hypnotized linkages between the variables. The results show that, social CRM adoption has a tremendous impact on healthcare organizations with its perceived benefits. According to the results attained, all constructs have significant impact on social CRM adoption except for leadership knowledge. Consequently, adoption results in remarkable outcomes that gives credence to the intervening performance of social CRM. Following an examination of the model, which included a scrutiny of its pathways, we are of the view that the concerns, past history, and potential let-downs with regards to social CRM adoption, need to be thoroughly investigated. This study is one of the few researches that provide the in-depth knowledge about the constructs impacting CRM transformation and the benefits attained. The results can guide healthcare providers during their efforts to develop effective marketing techniques, and advance the perceived benefits, particularly in the healthcare profession. Moreover, this study contributes to the IS literature by suggesting the empirically extended TOE model which advances the conventional TOE model.

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“…In addition, it is possible to adopt social media in the development of discussion skills, in both local and global context, subsequently providing opportunities to better understand the concept of health insurance literacy and facilitate growth in social norms and skills. [12][13][14] Universal health coverage ensures the access to health services without the fear of healthcare costs amongst the population of a country. This is offered to each individual by the government, regardless of the ability to pay for premium insurance.…”

Section: Introductionmentioning

confidence: 99%

Health Insurance Literacy: Discussion and Reaction of Facebook Users’ towards the National Health Insurance in Indonesia

Indiraswari

Supriyanto

Ernawaty

et al. 2020

Journal of Public Health Research

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Universal Health Coverage always persevered as a pro poor policy in many countries, characterized by a major impact on higher out-of-pocket healthcare costs, with low-cost alternative prescription drugs and capitation payments made to physicians, in order to reduce inequity. These concerns have been discussed widely on social media, including Facebook, but social media are consistently neglected as a source of scientific information. The purpose of this study, therefore, is to analyze the thought process or feelings of individuals about the policies, also focusing on the possible reactions. Hence, a systematic review in the form of discussion forums on the Facebook page of the National Health Insurance Agency, Indonesia was conducted from 2015 to 2016, with regards to the implementation of National Health Insurance, within a year and half after the policy was launched. In addition, the contents of 148 discussions were deductively analyzed, and the findings showed the pragmatic disposition of most Facebook users towards health care utilization, the costs of Insurance, and the possible benefits of payment. Furthermore, the debate conducted in social media related with the policy and its practice issues ought to be countered through appropriate modification.

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Social Media's Impact on Healthcare Services

Cited by 24 publications

References 2 publications

The Effect of Mass Media on Health Communication in the Use of Health Service and the Role of Social Media: The Case Study of the Province of Kilis

The Effect of Mass Media on Health Communication in the Use of Health Service and the Role of Social Media: The Case Study of the Province of Kilis

Transforming traditional CRM into social CRM: An empirical investigation in Iraqi healthcare industry

Health Insurance Literacy: Discussion and Reaction of Facebook Users’ towards the National Health Insurance in Indonesia

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