Social media usage behaviours of religious tourists: The cases of the Vatican, Mecca, and Jerusalem

Caber, Meltem; Drori, Netanel; Albayrak, Tahir; Herstein, Ram

doi:10.1002/jtr.2444

Cited by 13 publications

(8 citation statements)

References 47 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This function makes social media a new platform for consumer socialisation and exchange of opinions freely. It has also become an unconventional channel for marketing strategy development and for shaping consumer perceptions and behaviours (Caber et al, 2021). Social media plays a very important marketing role in the medical tourism industry.…”

Section: Social Media Communicationmentioning

confidence: 99%

Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐ and after‐service consumption perspective

Cham

Lim

Σιγάλα

2021

Journal of Tourism Research

View full text Add to dashboard Cite

The international growth of medical tourism requires hospital operators to adopt effective marketing practices to ensure survival and competitiveness. Although there is a burgeoning research on medical tourism, there is still limited knowledge about the roles of brand image and brand trust on medical tourists within the healthcare service context. This study investigates the influence of advertisements and social media communication on the hospital brand image and brand trust formation before consumption stage, and their impacts on medical tourists' perceptions and attitudes at the post-consumption stage in relation to service quality, satisfaction, and behavioural intention. Data was collected from 294 Chinese medical tourists and a structural equation modelling technique was used for testing the hypotheses. The findings revealed that advertisements and social media communication positively influence medical tourists' perception of hospital brand image, which influences their trust towards the hospital's brand. It was also found that medical tourists' perceived value and trust towards the medical staff mediates the relationship between their perceived service quality and satisfaction. Overall, the study contributes to the literature by providing evidence and understanding on hospital branding formation and its influence on the perceptions and attitudes of medical tourists before and after the consumption of the healthcare service.

show abstract

Section: Social Media Communicationmentioning

confidence: 99%

Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐ and after‐service consumption perspective

Cham

Lim

Σιγάλα

2021

Journal of Tourism Research

View full text Add to dashboard Cite

show abstract

“…Therefore, at the end of war or in times of separation and unrest, the number of places of worship will increase rapidly. The religion in this period can make up for the problems of multi-ethnic integration caused by the war (Karklins and Zepa, 1996), and the government will increase its support for religion to achieve multi-ethnic integration and exchange, so as to maintain new social relations and personal friendship (Caber et al, 2021). The Northern Wei Dynasty, Yuan Dynasty and Qing Dynasty in this paper are typical representative dynasties.…”

Section: Discussionmentioning

confidence: 97%

“…It is a multi-functional place for cultural propaganda, religious dissemination, knowledge popularization and assembly organization [2]. The concept that some famous religious sites are called sacred sites or holy ground has always been an important aspect of some major religions in the world [3]. It is a place where believers yearn for protection and explain their beliefs after being challenged or pressured.…”

Section: Introductionmentioning

confidence: 99%

Study on the Influencing Factors of the Spatial Distribution of Ancient religious sites in Inner Mongolia

Cheng¹,

Wang²

2021

AJEE

View full text Add to dashboard Cite

Background: Religious sites are carriers of religious culture communication, reflecting the types, development history and influence space of religions. However, the construction of religious sites in different historical times and different regions is affected by many factors. This study explores the spatial distribution characteristics and influencing factors of religious sites in Inner Mongolia under the influence of many factors, so as to provide reference for understanding the spread and influence of religion in different time and space. Methods: In order to show how religious sites are affected by these factors, this paper uses GIS to extract the relevant factor data of religious sites and analyze the relationship between the number of other religious sites. Results: Although religious sites were constructed at different historical times, it can be inferred according to the existing data that the religious sites are affected by the terrain, elevation, landscape, river, and lake conditions. At the same time, the religious sites are also restricted by the population and economic scale. The number and growth of religious sites show a certain regularity in different historical times. Conclusion: The distribution of religious sites in Inner Mongolia presents the characteristics of dual core distribution, and different religious types also have significant differences in the choice of cities and rural areas, mountains and plains, rivers, and lakes; religious sites are closely related to the local population, economy, and historical time.

show abstract

“…Research interest in religious tourists' behaviour on digital platforms, such as social media and social networking sites, remains incipient. Caber et al (2021) have identified a few early works, such as Haq and Jackson (2009) investigating the impact of ICTs on religious tourists' perceptions and Park et al (2015) surveying American participants to gauge their interest in visiting pilgrimage destinations and willingness to share their experiences on social networking sites.…”

Section: Pilgrimage Tourism's Digital Footprintmentioning

confidence: 99%

“…The relationship between tourism and pilgrimages has been studied in a fragmentary manner (Caber et al, 2021), despite the growing economic importance of this kind of tourism [1]. While motivations and experiences have been analysed (Terzidou et al, 2018), limited attention has been paid to behaviour on online platforms and digital devices (de Ascaniis et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Twitter's capacity to forecast tourism demand: the case of way of Saint James

Mendieta-Aragón,

Navío-Marco,

Garín-Muñoz

2024

EJMBE

View full text Add to dashboard Cite

PurposeRadical changes in consumer habits induced by the coronavirus disease (COVID-19) pandemic suggest that the usual demand forecasting techniques based on historical series are questionable. This is particularly true for hospitality demand, which has been dramatically affected by the pandemic. Accordingly, we investigate the suitability of tourists’ activity on Twitter as a predictor of hospitality demand in the Way of Saint James – an important pilgrimage tourism destination.Design/methodology/approachThis study compares the predictive performance of the seasonal autoregressive integrated moving average (SARIMA) time-series model with that of the SARIMA with an exogenous variables (SARIMAX) model to forecast hotel tourism demand. For this, 110,456 tweets posted on Twitter between January 2018 and September 2022 are used as exogenous variables.FindingsThe results confirm that the predictions of traditional time-series models for tourist demand can be significantly improved by including tourist activity on Twitter. Twitter data could be an effective tool for improving the forecasting accuracy of tourism demand in real-time, which has relevant implications for tourism management. This study also provides a better understanding of tourists’ digital footprints in pilgrimage tourism.Originality/valueThis study contributes to the scarce literature on the digitalisation of pilgrimage tourism and forecasting hotel demand using a new methodological framework based on Twitter user-generated content. This can enable hospitality industry practitioners to convert social media data into relevant information for hospitality management.

show abstract

Social media usage behaviours of religious tourists: The cases of the Vatican, Mecca, and Jerusalem

Cited by 13 publications

References 47 publications

Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐ and after‐service consumption perspective

Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐ and after‐service consumption perspective

Study on the Influencing Factors of the Spatial Distribution of Ancient religious sites in Inner Mongolia

Twitter's capacity to forecast tourism demand: the case of way of Saint James

Contact Info

Product

Resources

About