Social Network Marketing

Smith, Donna; Hernández-García, Ángel; Peregrina, Ángel Francisco Agudo; Hair, Joseph F.

doi:10.1145/2930971.2930992

Cited by 7 publications

(2 citation statements)

References 56 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Furthermore, the integration of advertising with ecommerce has enabled consumers to engage in various activities such as advertising campaigns, marketing, purchasing, and accessing services, reading about and sharing their experiences through written comments and participating in other businessrelated endeavors. The development and popularity of these platforms have also contributed to increased investment and predictions of growth in online purchases [8]. Social networking platforms are experiencing widespread growth globally.…”

Section: Social Media and Societymentioning

confidence: 99%

Impact of Social Media on Society

Sangeeta Bhat

2024

Int Res J Adv Engg Hub

View full text Add to dashboard Cite

This paper offers a comprehensive analysis of the effects of social media on society, businesses, and especially adolescents. The study emphasizes the rapid advancement and widespread adoption of social media technologies, with Facebook alone boasting 3.03 billion users in 2023. The research demonstrates that teenagers are particularly engaged in social networking, with 22% accessing platforms around 10 times daily. Additionally, the paper points out that over half of teenagers check in more than once a day using their mobile phones, and 75% of them possess their own devices. Nevertheless, the study also underlines the growing threat of cybercrime via mobile phones, as RSA documented a 173% surge in such incidents between 2020 and 2023. The paper examines the consequences of social media on society and businesses, discussing how social media plays a part in mounding public opinion and affecting consumer behavior. It also investigates the advantages of social media can offer businesses, such as increased exposure, enhanced customer interaction, and the capacity to target specific demographics. Lastly, the paper centers on the implications of social media for teenagers, addressing the dangers of cyberbullying, privacy issues, and potential adverse effects on mental health. The study recommends that parents and educators work together to instruct teenagers on responsible social media usage and the potential hazards involved. In conclusion, the paper stresses the importance of a balanced approach to social media utilization, acknowledging both its positive aspects and potential drawbacks.

show abstract

Section: Social Media and Societymentioning

confidence: 99%

Impact of Social Media on Society

Sangeeta Bhat

2024

Int Res J Adv Engg Hub

View full text Add to dashboard Cite

show abstract

“…Studies have shown that consumers' brand involvement in products affects their repurchase intentions. For example, Smith, et al [106] investigated the influence of online and offline purchases and the impact of fashion brand involvement and online brand involvement on the purchase intention of social media products. The results of the study showed that online brand involvement directly influenced the purchase intention of social media products.…”

Section: Repurchase Intentionmentioning

confidence: 99%

Impact of Social Media Marketing Activities and ESG Green Brand Involvement on Green Product Repurchase

Hu,

Chao,

Lin

2024

Preprint

View full text Add to dashboard Cite

Global warming, exacerbated by greenhouse gas emissions from non-green product manufacturing, necessitates a shift towards green production to safeguard ecosystems and finite resources. The United Nations Environment Programme emphasizes the importance of environmental considerations in corporate ESG criteria. Despite the higher costs of designing and manufacturing green products, which deter some companies and lead to greenwashing, efforts persist to promote sustainable goods. This study explores enhancing consumer repurchase intentions for green products through social media marketing, emphasizing green values, environmental concerns, brand image, and involvement. Findings reveal social media's role in boosting these factors, thus encouraging green repurchases. Insights are valuable for green businesses, social media groups, environmental agencies, and future research.

show abstract