“…Using the so-called matched-guise methods, whereby an actor produced the same text in two or more variants, they were able to show how a brief recording in French vs English (in Canada) triggered different responses regarding speaker's personality, social status and character, depending on the language/accent of the speaker (Lambert et al, 1960;Bradac et al, 2001). The matchedguise test is still used today to test how judgements of speakers are affected by stereotyping in various disciplines ranging from sociolinguistics, social psychology, business research and medicine (Cargile, 1997;Cargile and Giles, 1998;Lawson and Sachdev, 2000;Dixon et al, 2002;Bilaniuk, 2003;Carson et al, 2004;Buchstaller, 2006). However, in the majority of such studies the focus has been on the hearer's judgement of the speaker, rather than on how the hearer perceives the speech event itself.…”