Social value creation through tourism enterprise

Altınay, Levent; Σιγάλα, Μαριάννα; Waligo, Victoria

doi:10.1016/j.tourman.2015.12.011

Cited by 139 publications

(115 citation statements)

References 65 publications

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“…Hence, an appropriate strategy of communicating value creation (e.g., innovation-based strategy of creating social value; [60]) in consideration of stakeholder characteristics (e.g., stakeholder types, issue support, and social value orientation) and company characteristics (e.g., reputation, industry, and marketing strategies) [24] is needed to ensure that a natural or created fit or congruence is presented. Furthermore, previous studies support the preceding argument that the influence of the firm's previous reputation for creating positive value, particularly social value (i.e., donors' engagement in and collaboration with social enterprises enabling resource mobilization; [62]), is associated with customers' positive evaluation of the corporation's sponsorship of charitable causes [8,63,64].…”

Section: Value Creation and Congruencementioning

confidence: 61%

Entrepreneurial Marketing and Airline-Cause Sponsorship Congruence: Passenger Sponsorship Response to US-Based Full-Service Airlines

Kim

2018

Sustainability

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Abstract:Cause sponsorship is one of the most frequently used cause-related marketing (CRM) strategies for extending brand image, often through strategic alliances with nonprofit organizations. Whilst airlines' corporate social responsibility (CSR) initiatives have received focused attention in the sustainable tourism literature, the effective development of cause sponsorship has not been understood. In particular, an understanding of airlines' cause sponsorship of non-sports related charitable causes and their influence on perceived congruence between the airline and its associated causes are limited. In order to address this gap, the study delves into the intersection of entrepreneurial marketing and sponsorship of environmental and/or social causes. It investigates the structural relationship between entrepreneurial marketing, congruence, favorability toward the airline, and purchase intention by analyzing a sample of 443 travelers on US-based full-service airlines using Structural Equation Modeling (SEM). The study demonstrates the positive effects of value creation and risk management on congruence, which in turn has a positive influence on travelers' favorability toward the airline. Further, it confirms that favorability toward the airline predicts purchase intention. This study highlights that entrepreneurial marketing efforts to create customer value, and effective management of the associated risks, are indispensable to successful conveyance of congruent airline sponsorship programs.

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Section: Value Creation and Congruencementioning

confidence: 61%

Entrepreneurial Marketing and Airline-Cause Sponsorship Congruence: Passenger Sponsorship Response to US-Based Full-Service Airlines

Kim

2018

Sustainability

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“…Access refers here to making resources such as knowledge and tools available so that the involved actors can co-create effectively in the service system [51]. Actors can better cooperate and co-create value in context based on their needs and requirements when there are accesses to multifaceted expertise [50]. Access to information can balance information asymmetry and improve information transparency.…”

Section: Vcc and Vcd Drivers Of Resource Integrationmentioning

confidence: 99%

Actors’ Dynamic Value Co-creation and Co-destruction Behavior in Service Systems: A Structured Literature Review

Tuunanen

2020

Proceedings of the Annual Hawaii International Conference on System Sciences

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This paper investigates resource integration and social interaction as the two core processes of value co-creation and co-destruction in a service system. We applied a structured literature review as our research methodology to develop a framework to depict the components of value co-creation and co-destruction processes and to understand the behavioral drivers of service system actors as well as the positive and negative value outcomes derived through resource integration and social interaction. By analyzing the 51 papers that meet the inclusion criteria, we found that actors' engagement in value creation process are motivated by different behavioral drivers. Then, applying resource integration, and more specifically, access, matching, and resourcing, actors interact through social interaction employing communication, dialogue, and trust contribute to the dynamic process of value co-creation and co-destruction embedded on context-based practices, which leads to actors' unique perceived value outcomes.

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“…Prahald and Ramaswamy also described the co-creation not only as a trend of creating products together, but also as a way to give new experience for the customers. The value is the result of interaction between companies and customers in the process of the integration of the resources defined as value co-creation (Vargo and Lusch Tregua et al, 2015) in [5]. The activity of the customer is assumed as a starting point to introduce the concept of co-creation as well as the practice of customers everyday.…”

Section: A Co-creation As a Marketing Strategy For Hotelmentioning

confidence: 99%

The Influence of Co-creation Toward Customer Loyalty: Survey of Bumi Sangkuriang Members who Stay at Concordia Hotels

Saputra¹,

Siswhara²,

Mulyadi³

2019

Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)

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In the tourism development, there are several major issues discussed as research topics, one of them is the issue of customer loyalty. Guest loyalty is very important the hotel management should pay attention to it. Hotel Concordia is one of the two-star hotels in Bandung that has a problem of the low loyalty of its customers. Therefore, Hotel Concordia Bandung should have a strategy to overcome this problem by improving and maintaining all aspects to gain and maintain the loyalty of its members. The researchers chose co-creation as a solution to increase the loyalty level of members of Bumi Sangkuriang at Hotel Concordia. In this study, the independent variable (X) used co-creation consisting of dialogue, access, and transparency. The dependent variable (Y) is customer loyalty. The types of research used are descriptive and verification. The methods used are an explanatory survey and cross-sectional approach. The samples were 236 customers of Bumi Sangkuriang. The withdrawal technique used was a systematic random sampling. The data analysis technique used is multiple regression. Implementation of co-creation at Hotel Concordia Bandung indicator access get the lowest score, while transparency gets the highest rating. Each cocreation dimension consists of dialogue, access, and transparency, which affect the customer loyalty. It can be concluded that cocreation gives significant influence on customer loyalty in Hotel Concordia Bandung, with a percentage of 51% and the remaining 49% influenced by other factors not examined in this research.

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Social value creation through tourism enterprise

Cited by 139 publications

References 65 publications

Entrepreneurial Marketing and Airline-Cause Sponsorship Congruence: Passenger Sponsorship Response to US-Based Full-Service Airlines

Entrepreneurial Marketing and Airline-Cause Sponsorship Congruence: Passenger Sponsorship Response to US-Based Full-Service Airlines

Actors’ Dynamic Value Co-creation and Co-destruction Behavior in Service Systems: A Structured Literature Review

The Influence of Co-creation Toward Customer Loyalty: Survey of Bumi Sangkuriang Members who Stay at Concordia Hotels

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