Hospitality industry has three classifications of the National Chain Hotel, International Hotel Chain and hotels that are managed independently. International Hotel Chain is standing in Bandung one of them is the Holiday Inn. Holiday Inn Bandung is one of the four-star hotel which has the highest actual share best among customary international chain hotel in the city of Bandung. One of the guests that must be maintained is a guest member. The effort to maintain it is to make changes or repositioning. The purpose of this study was to obtain findings on repositioning strategies undertaken, the level of trust and influence of repositioning strategies undertaken Holiday Inn Bandung guest member of the trust. Repositioning strategy used theory is Muzellec & Lambkin, whereas the theory of confidence used was Doney & Canon. Objects in this study was the guest of a member who stays good corporate member guest and guest of individual members. Independent variable (X) is a repositioning strategy that consists of three dimensions of brand logos, building renovation and staff performance. Dependent variable (Y), namely trust. This type of study is a descriptive verifikatif, and the method used is survey with stratified random sampling technique, the obtained sample size of 100 respondents to the division of 56 respondents for this type of corporate members and 44 guests respondents for this type of individual member guest. Techniques of data analysis and hypothesis test used is multiple regression. The results showed that the repositioning strategy did have an influence on trust. Dimensional result greatest value of the brand logo of amounting to 5.742, then the second highest value obtained through the staff performance of 5.363, while the building renovation is considered guest members have no influence because the guest member has not felt comfortable and familiar with the appearance and location of new facilities.

Bandung city is one of the cities in West Java has potential tourism that can be relied on, and one of the destination in Saung Angklung Udjo. Saung Angklung Udjo offers a package of art and cultural of West Java that attract tourist. The number of tourist visited in Saung Angklung Udjo continue to rised from 2004 until 2010. The increase in the number of tourist are most significant in 2008. Creative tourism is one of the strategy that can be used to increase visitor and continous visitor. In connection with these research conducted that creative tourism in Saung Angklung Udjo influence tourist visit decision. The purpose of this research is to find creative tourism influenced visiting decisions of Saung Angklung Udjo. Technique of sampling is saturated sampling. The method used in this research is explanatory survey by using ordinal scale. Analyze from this research used Path Analysis with a software computer tools SPSS 19.0. The result of this research found Creative Tourism influenced significantly 37,8% and the rest influence other factors. Based on the result of statictical test were obtained that Creative Spectacles, Creative Spaces, and Creative Tourism has an influence on the decision to visit. It can be conclude that creative spectacles, creative spaces, and creative tourism influence the visiting decision of Saung Angklung Udjo.

The purpose of this study is to determine and analyze the factors that affect customer satisfaction among generation Y at Traditional Sundanese restaurant in Bandung. Three restaurants were selected as the objects of this study. All the three are the most widely recommended through the internet. The generation Y was chosen as the subject of the research because the generation Y is a generation that is dominating the market nowadays. The dimensions of restaurant attributes in this study consist of food quality, service quality, and atmosphere. The type of research was descriptive verification and the technique of sampling used was a survey by using cluster random sampling technique. The number of respondents is 400 consumers who made purchases at those three Sundanese restaurants in Bandung. The Data analysis technique used was multiple regression analysis. The result found that restaurant attributes gave significant influence on customer satisfaction of generation Y. The most influential factor is service quality.

In the tourism development, there are several major issues discussed as research topics, one of them is the issue of customer loyalty. Guest loyalty is very important the hotel management should pay attention to it. Hotel Concordia is one of the two-star hotels in Bandung that has a problem of the low loyalty of its customers. Therefore, Hotel Concordia Bandung should have a strategy to overcome this problem by improving and maintaining all aspects to gain and maintain the loyalty of its members. The researchers chose co-creation as a solution to increase the loyalty level of members of Bumi Sangkuriang at Hotel Concordia. In this study, the independent variable (X) used co-creation consisting of dialogue, access, and transparency. The dependent variable (Y) is customer loyalty. The types of research used are descriptive and verification. The methods used are an explanatory survey and cross-sectional approach. The samples were 236 customers of Bumi Sangkuriang. The withdrawal technique used was a systematic random sampling. The data analysis technique used is multiple regression. Implementation of co-creation at Hotel Concordia Bandung indicator access get the lowest score, while transparency gets the highest rating. Each cocreation dimension consists of dialogue, access, and transparency, which affect the customer loyalty. It can be concluded that cocreation gives significant influence on customer loyalty in Hotel Concordia Bandung, with a percentage of 51% and the remaining 49% influenced by other factors not examined in this research.

As time goes by, the tourism sector in Indonesia has grown and developed into an independent industry sources. National tourism develeopment has the purpose of facilitating the national tourism business, as one source of foreign countries, and the need to improve the organization and functioning of the implementing body in the field of tourism. Hotel industry is an important industry in tourism activities because hotel industry gives a large contribution for tourism sector. Aston Braga Hotel and Residence Bandung as one of four stars hotel in Bandung always strive to maintain aand increase every important aspects which are related to the main goal that is get customer loyalty. The goal can be reached by giving the best services to the guest that greatly exceeds their ecpectations and give an expectional experiences which hard to find in other hotels. In this research, independent variable (X) that used is media advertising above the line which is television, magazine, internet, dan billboard. Dependen variable (Y) is free individual traveller decisison to stay. This type of research is descriptive verification , and the method used sytematic random sampling tehnique, the number of sample obtained for 100 guest who stay Aston Braga Hotel and Residence Bandung. tehniques of data analysis and hypothesis testing used path analysis. The results showed that media advertising above the line significantly influence in decision to stay. The most influential factors for the media advertising above the line is internet which one most higher in reached decision to stay.