The purpose of this study is to determine and analyze the factors that affect customer satisfaction among generation Y at Traditional Sundanese restaurant in Bandung. Three restaurants were selected as the objects of this study. All the three are the most widely recommended through the internet. The generation Y was chosen as the subject of the research because the generation Y is a generation that is dominating the market nowadays. The dimensions of restaurant attributes in this study consist of food quality, service quality, and atmosphere. The type of research was descriptive verification and the technique of sampling used was a survey by using cluster random sampling technique. The number of respondents is 400 consumers who made purchases at those three Sundanese restaurants in Bandung. The Data analysis technique used was multiple regression analysis. The result found that restaurant attributes gave significant influence on customer satisfaction of generation Y. The most influential factor is service quality.
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