2013
DOI: 10.1177/1473325013507736
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Social work and netnography: The case of Spain and generic drugs

Abstract: In this study, we examine a key issue for the sustainability of our welfare state: the patterns of consumption of generic drugs, the Internet, and healthcare social work. Taking the online context (netnography) as an object of ethnographic analysis, we analyze climates of opinion in relation to the consumption of generic drugs. We identify and analyze the linguistic framing and social discrediting of generic drugs via misinformation and the creation of risk perception to curb the social acceptability and consu… Show more

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Cited by 20 publications
(8 citation statements)
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“…Para ello existen metodologías emergentes como la netnografía (del Fresno, 2011b;del Fresno & López 2014), una propuesta entre la sociología y la antropología que responde a la necesidad de aproximaciones interdisciplinares para aunar estudio de la estructura y acceso a los significados.…”
Section: Discussionunclassified
“…Para ello existen metodologías emergentes como la netnografía (del Fresno, 2011b;del Fresno & López 2014), una propuesta entre la sociología y la antropología que responde a la necesidad de aproximaciones interdisciplinares para aunar estudio de la estructura y acceso a los significados.…”
Section: Discussionunclassified
“…Our research has been based upon online data gathered through participative ethnographic observation since 2010, termed 'netnographic' by Kozinets [41] and del Fresno [42]. According to del Fresno and López-Pelaez [43], netnography is (i) naturalistic, (ii) immersive, (iii) descriptive, (iv) multimethod and (v) adaptable. We see these features being at the fore of our own work and it is from within this context that we discuss the Ana websites.…”
Section: Ethnography Of Anamentioning
confidence: 99%
“…A basic starting point of any intervention project in the field of social work is to analyze the behavioral patterns of users, their survival strategies and their socio-cultural environment. As a helping profession, the goal of social work is to provide expertise knowledge in order to improve the skills of people, groups and communities so that they can pursue opportunities and cope with problems more successfully (del Fresno and López, 2014;del Fresno, Daly and Supovitz, 2015). To achieve these objectives, it is necessary to identify opinion leaders, the balance and distribution of power, and formal and informal leadership within groups, communities, etc.…”
Section: Identifying Opinion Leaders To Promote Changementioning
confidence: 99%