Socialization as Media Effect

Abstract

Socialization is a lifelong process in which individuals learn and interact with social standards, rules, and values. Media are a key socializing influence among other major agents of socialization. Media effects on socialization have been identified in research in developmental psychology, sociology, media and communication studies, and pedagogy. Findings suggest that repeated mass media exposure has potential for learning (cognitive, social, or cultural skills) and long‐term implications for behavior (prosocial or violent) and the cultivation of worldview and values (political views, gender stereotypes, body images). Increasingly pervasive information and communication technologies play a crucial role in socialization processes. Some of the most important aspects of socialization are formed in childhood and youth. Thus “digital natives” have been the subject of intense academic debates about the impact of the Internet on the socialization of younger generations. Media literacy can be considered a developmental task and a goal of media socialization.

Professional Socialization of Young People in the Media: Cognitive Modelling

“…It is currently noted that the media are a key factor in socialization among other main agents of socialization. The data obtained indicate that the repeated exposure to the media has a potential for learning (cognitive, social or cultural skills) and long-term consequences for behaviour and cultivation of the worldview and values (Genner, Süss, 2017). While the main focus is on various aspects of media literacy, for example, organization of personal and professional communication, scalability of media spaces (Hobbs, 2015), study of media socialization based on information about media ecology (Milenkova, 2018), etc.…”

“…Its advantage lies in the fact that it presents the picture as a whole, without losing details, and, at the same time, avoids the cumbersome integration-decomposition procedures and allows the analyst to focus on a holistic situation. We should note a significant simplification of the model verification procedures, because significant factors of the studied conflict situation are integral elements of a holistic target system, the reliability of which has already been determined at the level of serotypes (Gurba et al, 2018).…”

“…Against this background, attempts to increase the efficiency of professionalization processes by incorporating specialized "agents" of socialization in the implemented models are of interest. For example, in (Danilova, 2008) it is suggested to attract the mobilization component of the Internet socialization, in (Nor-Arevian et al, 2017) the emphasis is on game visual models, and in (Genner, Süss, 2017) the media is designated as a key factor of socialization.…”

Description of knowledge and promotion media for Healthy Living Movement (Germas) in higher education institutions in Indonesia

“…It was also found that the media used for promotion affects results. [23][24][25][26] Continuous exposure to proper information and updated knowledge about Germas will build awareness of healthy lifestyle over time. Therefore, it can be concluded that promotion of Germas in the health polytechnic is running well and it is very routine.…”

Schoolchildren's Languages And Reading Culture Development In Information Socialisation Era

“…Different aspects of information socialization were also studied different researchers (López-Paredes, 2017). The work by Genner and Süss (2017) "Socialization as Media Effect" is of particular interest to us as it emphasizes that repeated exposure of the media has the potential for education and long-term consequences for behavior as well as for worldview and values formation.…”