Socialization is a lifelong process in which individuals learn and interact with social standards, rules, and values. Media are a key socializing influence among other major agents of socialization. Media effects on socialization have been identified in research in developmental psychology, sociology, media and communication studies, and pedagogy. Findings suggest that repeated mass media exposure has potential for learning (cognitive, social, or cultural skills) and long‐term implications for behavior (prosocial or violent) and the cultivation of worldview and values (political views, gender stereotypes, body images). Increasingly pervasive information and communication technologies play a crucial role in socialization processes. Some of the most important aspects of socialization are formed in childhood and youth. Thus “digital natives” have been the subject of intense academic debates about the impact of the Internet on the socialization of younger generations. Media literacy can be considered a developmental task and a goal of media socialization.

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