“…Research into the process of political socialization shows that several other (communicative) factors influence the development of political norms, attitudes, and behavior, such as family communication patterns (Ritchie & Fitzpatrick, 1990) or parental mediation (Weintraub & Pinkleton, 2001), but also personality traits (Valenzuela, Bachmann, & Aguilar, 2016), and differential media use (Moeller & de Vreese, 2013). In particular, political content presented as entertainment is likely to trigger young audiences to become engaged and seek out additional information (Xenos & Becker, 2009).…”